Job Description

:

1. Develop and manage a content marketing strategy that supports the overall marketing goals and objectives to develop the annual and monthly Calendar of activities with the Marketing Head.

2. Develop strategies & tactics to get the word out about the company/ projects and drive qualified traffic to our websites and media channels.

3. Brainstorm new and creative growth avenues including customer, employee and community engagement initiatives. Also build brand specific collaborations and promote influencer association for the brands by working along with the BTL lead.

4. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

5. Plan, execute, monitor and report all digital marketing initiatives as per the Monthly Calendar, including SEO/ SEM, email, social media and performance advertising campaigns by ensuring complete integration with LMS (Farvision), Meta, Google and all other partners.

6. Maintain and enhance our social media presence while also monitoring and analysing the effectiveness and engagement of marketing content on parameters such as Likes, Followers, Comments, Shares and Reposts. (Facebook, LinkedIn, Instagram, YouTube.)

7. Must have a refined sense of brand design and should be able to write basic content/ copy for Social Media in addition to all other types of internal and external communications.

8. Build website reach and impressions to boost brand awareness and visibility.

9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

10. Develop and manage website content and performance ensuring top SERP, higher web site visits and longer time spent on the websites.

11. Experience in managing and optimizing Google Adwords campaigns

12. Agency supervision and ensure the efficient creation of landing pages to optimise user experience.

13. Instrument conversion points and optimise user funnels (Enquiry to Qualified Lead,

Qualified Lead to Site Visit, Site Visit to Sales).

14. Identify trends and insights, and optimise spend and performance based on the insights and also keep up to date with developments in SEM.

15. Lead keyword research, utilise Google Analytics for performance tracking and optimization of content.

Skills required :

1. Excellent leadership, ownership of the role, initiative - Self-starter with a can-do attitude and a passion for digital marketing.

2. Extremely strong verbal and written communication skills with content development and planning abilities

3. Attention to detail, self-motivated, creative problem solver.

4. An in-depth understanding of creative design, copy and web best practices/ guidelines.

5. Manage a team of web designers/ community managers and agency partners.

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