Job Description

Key Responsibilities :Strategy Development- Develop and execute integrated digital marketing strategies (SEO, SEM, email, social media, display).- Drive brand visibility and qualified lead generation to support business growth.Campaign Management- Measure and report performance of all digital campaigns against KPIs and ROI.- Optimize campaigns using insights from analytics and conversion data.Content Management- Coordinate with teams to create high-converting landing pages and digital content.- Oversee content distribution to align with lead generation goals.Data & Revenue Analysis- Analyze user journeys across touchpoints to improve conversion funnels.- Track marketing-attributed revenue and optimize lead acquisition costs.SEO and SEM- Develop SEO strategies to increase organic traffic and search rankings.- Manage paid campaigns on Google and Bing for high-quality lead generation.Social Media Management- Grow brand presence and engagement across social platforms.- Oversee day-to-day content and performance of social channels.Email Marketing- Plan and execute lead-nurturing email campaigns to boost engagement.- Monitor open, click-through, and conversion rates to improve performance.Lead Generation & Revenue Growth- Design and run demand generation campaigns targeting qualified leads.- Collaborate with sales to align marketing with pipeline and revenue goals.Budget Management- Allocate and manage budgets to ensure cost-effective campaign performance.- Track and report spending, ROI, and overall budget efficiency.Key Requirements :- Experience: 8-12 years with at least 8 years in a IT industry and managing a team of at least 10 people- Bachelor's degree in Marketing, Business, Communications, or related field.- Strong leadership and communication skills to manage teams and collaborate across departments.- Hands-on experience in performance marketing, lead generation, and analytics.- Strong understanding of digital marketing concepts, strategies, and best practices.Hands-on experience with SEO, PPC, email marketing, and social media.Proficiency in web analytics tools (e.g., Google Analytics) and marketing software (e.g.,HubSpot, Marketo).- Excellent written and verbal communication skills.- Strong analytical and problem-solving abilities.- Up-to-date with the latest trends and tools in digital marketing. (ref:updazz.com)

Skills Required