Job Description

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JOB DESCRIPTION
Senior Executive - Shopper Marketing
Godrej Consumer Products Limited (GCPL)
Mumbai, Maharashtra, India
Job Title: Senior Executive - Shopper Marketing
Job Type: Permanent, Full-time
Function: Sales
Business: Godrej Consumer Products Limited (GCPL)
Location: Mumbai, Maharashtra, India
About Godrej Industries Group
We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial
services through our subsidiary and associate companies, across 18 countries.
https://www.godrejindustries.com/
About Godrej Consumer Products Limited (GCPL)
Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year
young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust,
integrity, and respect for others. At the same time, we are growing fast and have exciting,
ambitious aspirations.
Today, our Group enjoys the patronage of 1.2 billion consumers globally, across different
businesses. We rank among the largest Household Insecticide and Hair Care players in emerging
markets. In Household Insecticides, we are the leader in India, the second largest player in
Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care
needs of women of African descent, the number one player in Hair Colour in India and SubSaharan Africa, and among the leading players in Latin America. We rank number two in Soaps in
India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative,
much-loved products, we remain a good company. Approximately 23 per cent of the promoter
holding in our Group is held in trusts that invest in the environment, health, and education. We
are also bringing together our passion and purpose to make a difference through our 'Good
&Green' approach to create a more inclusive and greener India.
At the heart of all of this is our talented team. We take much pride in fostering an inspiring
workplace, with an agile and high-performance culture. We are also deeply committed to
recognizing and valuing diversity across our teams.
Your Roles & Responsibilities:
Shopper understanding and analytics

• Develop deep understanding of shopper insights & behaviour for the categories

• Obsess over shopper & consumer experience data (reviews, conversion, competitor moves,

listings issues etc) & ensure appropriate actions are taken in response

• Develop e-com shopper marketing plan for priority sub-brands

• Implement plan via both direct execution and influencing other e-com verticals

• Analyze e-com performance on regular basis and identify course corrections

Category annual planning

• Represent category/brands to e-com customers, especially in JBP & quarterly plans

• Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category

Marketing execution coordination

• Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing

teams)

• Jointly plan & execute full funnel activities, along with digital marketing manager

• Lead replication of the brand IMC on ecommerce media assets

Skills required

• Agile - able to execute rapidly and effectively in complex environment, strong results

orientation

• Bold - ambitious mind-set, willing to stretch for outstanding results

• Consumer & customer obsessed - strong interest in and knowledge of e-com space, instinct

always to take the consumer perspective

• Data driven - strong analytical skills and strategic thinking, able to use structured thinking to

diagnose issues, assess options and develop recommendations

• Organized team player - always plans ahead, highly responsive to team mates and

stakeholders, strong task and time management skills
Qualification and Experience:

• MBA with 3-6 years' experience

• Significant experience in digital/ e-commerce ecosystem (at least 2 year in e-com )

• Majority of experience in FMCG

Reporting Structure

• Reporting: Manager/ DGM Shopper Marketing

What's in it for you?
Be an equal parent
Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on
return
Paternity support, including paid leave
New mothers can bring a caregiver and children under a year old, on work travel
Adoption support; gender neutral and based on the primary caregiver, with paid leave options
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Gender transition support
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with topup options
Uncapped sick leave
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Performance-based earning opportunities
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination
at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century.
It's not just in our DNA and nice to do. Being more diverse - especially having our team members
reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We
hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity.
We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste,
gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal
opportunities for all our team members.
If this sounds like a role for you, apply now!
We look forward to meeting you.