Job Description

Role Overview

As the Shopify & UI/UX Platform Manager, you will be the single point of ownership for VRO's Shopify storefront. You will handle the shopify platform, ensure stability and performance, and continuously improve UI/UX and conversion.

This role requires someone who can both think and build -- propose UX improvements and implement them directly on Shopify without heavy dependency on external teams.

Key Responsibilities

1. Shopify Platform Ownership

Own the end-to-end Shopify storefront (frontend & backend) Ensure site uptime, performance, security, and scalability Manage Shopify admin, themes, Liquid customisations, apps, and checkout flows Troubleshoot and resolve bugs, UI issues, and integration conflicts

2. Agency Handover & Documentation

Take complete technical and functional handover from the development agency Understand custom code, workflows, integrations, and automations Create clear internal documentation for platform architecture and processes Eliminate day-to-day dependency on the agency within the first 60-90 days

3. UI/UX Execution & Optimisation

Independently execute UI/UX changes across homepage, PLP, PDP, and checkout Improve layout, spacing, typography, hierarchy, and mobile responsiveness Implement design changes from Figma / wireframes directly on Shopify Identify UX friction points and propose conversion-focused improvements Maintain a clean, minimal, men-first user experience aligned with the VRO brand

4. Conversion Rate Optimisation (CRO)

Plan and execute CRO experiments (CTAs, layouts, flows, content placement) Analyse user behaviour and funnel drop-offs Continuously improve conversion, engagement, and time on site

5. Catalogue, Content & Collection Support

Work closely with Catalogue teams on product uploads, metafields, and collections Define and maintain clean product taxonomy and collection logic Ensure catalogue presentation is optimised for discovery and conversion

6. Analytics & Performance Tracking

Own Shopify analytics and GA4 Monitor key metrics: traffic, conversion, bounce rate, page speed Share actionable insights with Category and Marketing teams

7. App, Tool & Vendor Management

Evaluate, onboard, and manage Shopify apps and integrations Prevent app bloat and ensure optimal site performance Coordinate with payment gateways, logistics partners, and app vendors Decide when agency or external support is required vs in-house execution
Job Type: Full-time

Pay: ?600,000.00 - ?800,000.00 per year

Benefits:

Food provided Health insurance
Experience:

total: 5 years (Required)
Work Location: In person