Job Description

Location:

Sakinaka, Andheri East, Mumbai (On-site, Full-time)

Work Days:

Monday - Saturday

Experience:

1-2 years (D2C or agency background preferred)

Salary:

?35,000 - ?50,000/month (in-hand, based on experience)

Start Date:

Immediate joiner preferred

About Flo Mattress

Flo Mattress is a fast-growing D2C brand on a mission to help India sleep better through high-quality, affordable mattresses and innovative sleep solutions.

We're expanding our digital team and looking for a

Shopify & Retention Marketing Executive

who can take full ownership of our website, improve conversions, and build strong customer retention through data-driven campaigns and creative thinking.

Key Responsibilities

Shopify Website & CRO

Manage and update the Shopify website (products, offers, content, banners). Optimize product pages, checkout flows, and navigation for better UI/UX. Conduct A/B tests and implement conversion rate optimization (CRO) strategies. Collaborate with design and tech teams to enhance the overall shopping experience.

Retention Marketing (Email, WhatsApp, CRM)

Plan and execute retention campaigns across Email, WhatsApp, and CRM tools. Set up automated workflows such as welcome, cart abandonment, win-back, and post-purchase flows. Segment customer data for personalized and impactful communication. Create simple, on-brand copy for customer engagement and retention campaigns.

Data & Insights

Track key metrics through Shopify, Google Analytics, and CRM dashboards. Analyze website and campaign data to drive strategic decisions. Share actionable insights to increase repeat purchase rate and lifetime value. Experiment with new ideas to boost engagement and conversion performance.
Requirements

Must-Have Skills

1-2 years of hands-on experience managing Shopify stores. Proven background in retention marketing or CRO (preferably D2C/e-commerce). Strong analytical and problem-solving skills. Working knowledge of CRM tools such as Klaviyo, Mailchimp, MoEngage, or WebEngage. Understanding of UI/UX principles for e-commerce. Excellent written and verbal communication skills.

Good to Have

Basic HTML/CSS knowledge or experience using Liquid in Shopify.
Why Join Flo Mattress

Join one of India's fastest-growing D2C sleep brands. Take end-to-end ownership of key digital growth functions. Work in a collaborative, transparent, and fast-paced environment. Opportunity to grow into Retention Lead or E-commerce Manager roles. Stable, full-time opportunity with growth-focused leadership and a culture of learning.

Job Type:

Full-time, Permanent

Work Mode:

On-site (Sakinaka, Andheri East, Mumbai)

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Provident Fund
Language:

English (Preferred)
Work Location: In person