Job Description

Company:

YOU Skincare

Location:

Khanna, Punjab (On-site)

Employment Type:

Full-time

Payscale:

To be discussed in person (based on skill and experience)

ABOUT YOU SKINCARE

YOU Skincare

is a premium, science-backed D2C skincare brand with a clear long-term vision, strong operational foundations, and a growing digital footprint. As we continue to expand and optimize our Shopify-led D2C ecosystem, we are building an in-house team for sustained growth, execution excellence, and brand scalability.

This position offers

long-term continuity

,

hands-on ownership

, and

direct involvement in shaping the digital backbone of the brand

.

ROLE OVERVIEW

We are hiring a

Shopify Growth & Tech Manager

to own the

frontend, backend, technical stability, SEO foundation, and content execution

of our Shopify store and related digital assets.

This is a

core in-house role

focused on execution, optimization, and long-term ownership -- not an agency-style, consultant, or coordination position.

KEY RESPONSIBILITIESShopify Store Management (Core Responsibility)

Manage Shopify Admin including products, collections, inventory, and variants Handle theme customization using Liquid, JSON templates, sections, and snippets Add, edit, and optimize Shopify sections and landing pages Manage Shopify apps including installation, removal, and conflict resolution Ensure smooth checkout flow, shipping rules, tax configuration, and payment gateway setup Maintain site speed, stability, and mobile responsiveness

Frontend & Technical Execution

Implement and maintain HTML, CSS, and basic JavaScript Fix responsive layout issues and ensure UI consistency across devices Perform image optimization and overall performance hygiene Debug frontend or theme-related technical issues efficiently

SEO (Foundational Level)

Optimize meta titles, meta descriptions, and URL structures Execute product-level and collection-level SEO Implement image alt text and on-page SEO best practices Understand and apply basic schema (Product / FAQ) Maintain indexing health and overall SEO hygiene

Social Media & Content Execution

Upload and manage social media posts, reels, and stories Format captions with proper structure and CTAs Manage link-in-bio updates and landing page linking Repurpose website content for social media usage Basic Canva usage or simple video trimming is preferred

Analytics & CRO (Basic Level)

Monitor Shopify Analytics and GA4 at a foundational level Identify high-bounce or low-conversion pages Suggest and implement simple CRO improvements Track landing page, offer, and funnel performance

REQUIRED SKILLS (NON-NEGOTIABLE)

Strong hands-on Shopify experience with live stores Clear understanding of Shopify theme structure (sections, templates, snippets) Proficiency in HTML and CSS (mandatory) Basic JavaScript understanding Solid grasp of Shopify SEO fundamentals Ability to work independently and take ownership of outcomes Strong attention to detail and structured execution mindset

GOOD TO HAVE (ADDITIONAL SKILLS)

Experience working with D2C or beauty brands Canva or basic photo/video editing skills Shopify speed optimization experience Familiarity with Meta Pixel, GA4, or heatmap tools

PERKS & BENEFITS

Residential facility available Free 24x7 electricity and water 50% tuition fee discount for children Long-term role with a growing premium brand Direct access to founder and key decision-makers Stable and focused work environment (no agency pressure or short-term contracts) Shopify store links or examples (if available) A brief summary of hands-on experience
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Provident Fund
Work Location: In person