. This role will be critical in ensuring a seamless transition while maintaining performance, deliverability, and compliance.
Key Responsibilities:
Lead the architectural design
for migrating from SFMC to Zeta, ensuring scalability, efficiency, and cost-effectiveness.
Define
data migration strategy
, including customer segments, automation workflows, and integrations.
Oversee
IP warming strategy
, domain authentication (SPF, DKIM, DMARC), and email reputation management.
Collaborate with developers, business analysts, and stakeholders to align technical solutions with business goals.
Provide guidance on
best practices
for SFMC and Zeta implementations, including security and compliance.
Troubleshoot complex technical challenges related to
API integrations, data flows, and campaign execution
.
Ensure smooth handover to operations post-migration with proper documentation and training.