Job Description

Job description:The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies to drive traffic, engage potential customers, and promote brand awareness. The ideal candidate will have hands-on experience with online marketing tools and platforms, a keen eye for detail, and a strong understanding of the hospitality industry.Key Responsibilities:- Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and online advertising.- Manage and update the hotels website content, ensuring alignment with brand standards and promotional goals.- Create engaging content for blogs, newsletters, and social media platforms (Instagram, Facebook, Twitter, LinkedIn).- Monitor and analyze the performance of digital campaigns using tools like Google Analytics, Facebook Insights, and other relevant platforms.- Coordinate with the creative and sales teams to ensure brand consistency and campaign effectiveness.- Respond to online reviews and engage with guests on digital platforms to enhance the hotel's online reputation.- Stay up-to-date with the latest trends and technologies in digital marketing and hospitality.Requirements:- Performance Marketing Prowess: Mastering Meta, Google, and LinkedIn Ads to deliver impressive ROI and ROAS.- Food Aggregator Optimization: Strategizing and executing for maximum visibility and revenue on platforms like Zomato & Swiggy.- Website & OTA Management: Driving direct bookings and optimizing our presence on major booking platforms (MMT, Booking.com, GoIbibo).- Data-Driven Excellence: Developing centralized data banks and leveraging insights for strategic decision-making.- CRM & Automation Expertise: Seamlessly integrating WhatsApp and email marketing for enhanced guest engagement and loyalty. (ref:updazz.com)

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