Job Description

Group Bayport is a rapidly growing global e-Commerce, B2B2C, B2B and B2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands - Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization. While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1600+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey. For more about Group Bayport, please visit Website: https://groupbayport.com/about-us/ LinkedIn: https://www.linkedin.com/company/groupbayport/mycompany/ About the Role Designation -SEO Head Location - Gurgaon Job Responsibilities: Supervise a team of SEO specialists and oversee the implementation of on-site and off-site SEO strategies Conduct market and keyword research to develop content plans Set SEO performance goals and measure them using KPIs, such as organic traffic, search rankings, search engine visibility, and click-through rate Devise Search Engine Marketing strategies and ensure they are executed within deadlines and don\'t exceed our budget Optimize web content, paid search ads, and landing pages using data collected from SEO analysis and research Monitor and analyze ongoing SEO campaigns to identify problem areas and suggest ways for improvement Review and optimize old content according to SEO best practices Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Desired skills : 20 + years of experience working as a Head of SEO or a similar role Knowledge of the best on-site and off-site SEO practices Experience using the most popular website crawlers (ScreamingFrog, DeepCrawl, and Moz), SEO analysis tools (Ahrefs, Semrush, and SEOptimer), and web analytics software (WebTrends, UserTesting, and Google Analytics) Strong leadership and multitasking skills Excellent verbal and written communication skills Detail-oriented, analytical, organized Educational Certifications: Bachelor\'s degree in Business, Marketing, or a related field

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