Job Description

About Northern Tool + Equipment, India

Northern Tool + Equipment is a US-based retailer and manufacturer of superior quality tools that recently reached over $1.5 billion in revenue. Founded more than 40 years ago, Northern Tool is making a significant investment in business transformation to elevate the customer experience. Northern Tool + Equipment, India, located in Hyderabad, is Northern Tools investment that will enable it to expand its internal capabilities in Finance, Merchandising and Pricing, Product Engineering, Business Intelligence, Enterprise Integration, Manufacturing Ops, Quality Assurance, Marketing, Contact Center, and Information Technology. Northern Tool + Equipment, India will provide value and improve efficiencies across the value chain of the business.



PRIMARY OBJECTIVE OF POSITION:

Writing specialist focused on driving search engine traffic and rank to our website. Requires a deep understanding of google ranking factors and best practices in text

MAJOR AREAS OF ACCOUNTABILITY:

• Update headlines to a prescribed SEO formula
• Optimize/organize copy in the most efficient way to help promote Google search scores
• Research and implement best SEO practices on web items
• Create and maintain/refresh best practices guide for SEO
• Keeps up to date on new developments and algorithms and trends
• Key word placement for blogs, web pages, articles and press releases
• Google expertise
• Knowledge of social media and how it helps search rank
• Keeps supervisor informed of important developments, potential problems, and related information necessary for effective management. Coordinates and communicates plans and activities with others, as appropriate, to ensure a coordinated work effort and team approach.
• Performs related work as apparent or assigned.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Education: Bachelors Degree in Advertising, Marketing, Journalism, Communications, English or some related field, or equivalent experience
• Prior experience not necessary, but preferred
• Working knowledge of Microsoft Word, Excel, Outlook and Teams with the ability to quickly learn new programs
• Demonstrates Northern Tool + Equipments 12 Core Competencies.

Northern Tool + Equipment, India