Job Description

Job Title:

Digital Marketing

Experience:

0-3 Years

Location:

Madurai

Employment Type:

Full-Time

About EIBS (Elysium Intelligence & Business Solutions):

EIBS delivers comprehensive IT solutions that drive business efficiency and innovation. We specialize in software development, digital transformation, and data analytics, helping businesses stay ahead of the competition through advanced technology and strategic insights. EIBS focuses on scalable, secure, and sustainable solutions to improve decision-making and productivity. With expert consultants, we ensure seamless integration of systems and processes.

Job Summary:

We are seeking a strategic and performance-driven

Digital Marketer

with 0-3 years of experience to lead

B2B/B2C lead generation

, execute

targeted campaigns

, manage

social media marketing

, and implement

remarketing/retargeting

strategies. The ideal candidate will be adept in

PPC advertising

,

SEO/SEM

, and possess hands-on expertise in

analytics tools

to drive growth and optimize ROI.

Key Responsibilities:

Lead Generation:

Develop and execute

demand generation

strategies to attract high-quality leads using

Google Ads

,

LinkedIn Campaign Manager

, and

cold outreach

techniques.

Targeted Campaigns:

Plan and execute

audience-segmented

campaigns using

Pay-Per-Click (PPC)

,

Account-Based Marketing (ABM)

, and

sales funnel optimization

strategies.

Social Media Marketing:

Create and manage

content calendars

for platforms like

Facebook, Instagram, LinkedIn, Twitter

, leveraging

user-generated content (UGC)

and

influencer marketing

to boost engagement.

Remarketing/Retargeting:

Implement

Facebook Pixel

,

Google Tag Manager (GTM)

, and

dynamic retargeting ads

to re-engage potential leads and improve

conversion rates

.

SEO/SEM:

Conduct

keyword research

, optimize website content for

search engine rankings

, and manage

Google Ads & Display Network

campaigns.

Analytics & Optimization:

Monitor campaign performance using

Google Analytics 4 (GA4)

,

heatmaps (Hotjar, Crazy Egg)

, and conduct

A/B testing

for continuous improvement.

Email Marketing:

Design

email drip campaigns

using platforms like

Mailchimp

and implement

cart abandonment

strategies to boost conversions. Collaborate with

content

,

design

, and

sales teams

to ensure consistent brand messaging across all campaigns.

Requirements:

Bachelor's degree in Marketing, Business, Communications, or a related field 1-3 years of hands-on experience in

digital marketing

with a focus on

lead generation

,

targeted campaigns

, and

remarketing

Proficiency in tools like

Google Ads

,

Meta Ads Manager

,

LinkedIn Ads

,

Google Tag Manager

, and

SEO platforms

(

SEMRush, Ahrefs, Moz

) Strong knowledge of

retargeting strategies

,

audience segmentation

, and

CRM systems

(

HubSpot, Salesforce, Zoho

) Experience with

UTM tracking

,

URL builders

, and

marketing KPIs

Strong analytical and problem-solving skills Excellent written and verbal communication skills

Preferred Skills:

Certification in

Google Ads

,

Google Analytics

, or

Facebook Blueprint

Experience with

A/B testing

,

landing page optimization

, and

conversion rate optimization (CRO)

Familiarity with

social media schedulers

(

Buffer, Hootsuite

) and

email marketing tools

(

SendGrid, Mailchimp

)
Job Type: Full-time

Pay: ?5,093.70 - ?15,490.60 per month

Work Location: In person