with extensive agency background to lead our complete SEO division. This is a strategic leadership role for a seasoned professional who can drive business growth through organic search excellence while managing large-scale operations, client relationships, and team development.
The ideal candidate will have proven experience managing 15-20+ team members, handling 10+ projects monthly, and demonstrating a measurable business impact through SEO strategies that directly contribute to revenue growth and market expansion.
Leadership Responsibilities
1. Division Management & Growth
P&L Ownership:
Take full responsibility for the SEO division's revenue, profitability, and growth targets.
Business Development:
Lead proposal creation, client presentations, and deal closures for all SEO services.
Revenue Growth:
Drive division revenue from the current baseline to ?2-5 Crores annually through strategic initiatives.
Market Expansion:
Identify new market opportunities and develop SEO service offerings for enterprise clients.
2. Client Relations & Account Management
Strategic Consultancy:
Act as the primary SEO consultant for enterprise accounts and high-value partnerships.
Client Retention:
Maintain 90%+ client retention through exceptional results and strong relationship management.
Proposal Development:
Create compelling SEO proposals with clear ROI projections and competitive positioning.
Performance Reporting:
Present quarterly business reviews with detailed performance metrics and growth strategies.
3. Team Leadership & Development
Team Management:
Lead and mentor 15-20 SEO professionals across multiple specializations.
Talent Acquisition:
Build and scale the SEO team through strategic hiring and competency development.
Performance Management:
Establish KPIs, conduct regular reviews, and drive individual and team performance.
Training & Development:
Create comprehensive training programs for technical SEO, content optimization, and AI-driven SEO.
Advanced SEO & Technical Responsibilities
1. Strategic SEO Planning
Enterprise SEO Strategy:
Develop comprehensive SEO roadmaps for large-scale educational platforms and course ecosystems.
Technical Architecture:
Lead technical SEO implementations for complex website structures, learning management systems, and multi-domain strategies.
Content Strategy Integration:
Collaborate with content teams to develop SEO-driven content strategies that support course discovery and enrollment.
2. AI-Powered SEO Innovation
AI SEO Implementation:
Deploy advanced AI tools for keyword research, content optimization, and predictive analytics.
Machine Learning Integration:
Utilize AI for automated technical audits, content gap analysis, and search intent optimization.
Voice Search Optimization:
Develop strategies for voice search and conversational AI optimization.
Predictive SEO Modeling:
Use AI-driven insights to forecast organic traffic growth and keyword opportunities.
3. Advanced Technical Execution
Handle complex site migrations, international SEO, and large-scale technical implementations.
Ensure superior site performance across all properties by optimizing Core Web Vitals.
Implement advanced schema markup and structured data for educational content, courses, and certification programs.
Lead mobile-first SEO strategies for optimal mobile learning experiences.
Work closely with web developers and designers to ensure SEO best practices are followed.
Monitor, analyze, and report performance metrics (organic traffic, keyword rankings, bounce rate, etc.) using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
Key Requirements
Agency Experience:
Minimum 3 years in established digital marketing agencies with a proven track record.
Project Management:
Successfully managed
10+ concurrent SEO projects monthly
.
Team Leadership:
Direct experience managing
15-20+ SEO professionals
across different specializations.
Client Portfolio:
Managed SEO accounts with budgets ranging from ?2-50 lakhs monthly.
Advanced SEO Tools:
Expert proficiency in enterprise versions of Ahrefs, SEMrush, BrightEdge, Conductor, and custom analytics platforms.
Technical Implementation:
Hands-on experience with JavaScript SEO, Progressive Web Apps, and complex technical implementations.
AI & Automation:
Experience with AI-powered SEO tools like Market Muse, Clearscope, and custom automation solutions.
Development Collaboration:
Ability to work directly with development teams on technical SEO knowledge of HTML, CSS, and content management systems (WordPress preferred).
Revenue Growth:
Proven track record of growing SEO divisions or agencies by 100%+ year-over-year.
Proposal Writing:
Expert in creating compelling SEO proposals with win rates above 40%.
Client Retention:
Demonstrated success in maintaining long-term client relationships with high satisfaction scores.
Market Understanding:
Deep knowledge of EdTech, SaaS, and educational services SEO landscapes.
What Sets This Role Apart
High-Impact Environment:
Directly influence student acquisition and company growth metrics.
Shape the voice of a leading digital marketing institute in India.
Work with cutting-edge EdTech tools and platforms.
Professional Development:
Access to premium marketing tools and platforms for content creation.
Opportunity to build your brand through thought leadership content.
Collaborate with industry experts and guest lecturers.
Performance Metrics
Success will be measured by:
Content-driven lead generation and conversion rates.
Organic traffic growth and search rankings.
Social media engagement and follower growth.
Course enrollment attribution to content efforts.
Application Requirements
1. Portfolio Submission Must Include:
Case Studies:
3 examples showing content performance metrics and business impact.
Leadership Profiles:
Demonstrate your experience managing or creating content.
Diverse Samples:
Provide examples of website copy, blog posts, social media campaigns, and ad scripts.
Before/After Examples:
Showcase content optimization projects with measurable results.
Industry Relevance:
At least 2 samples from the education, EdTech, or professional development sectors.
2. Selection Process:
Portfolio review and screening call.
Submission of a specific assignment.
Technical interview covering SEO, analytics, and content strategy.
Final interview with the leadership team and stakeholders.
Job Type: Full-time
Pay: ₹428,415.05 - ₹850,841.33 per year
Benefits:
Health insurance
Paid sick time
Provident Fund
Work Location: In person
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