plan, execute, and manage end-to-end SEO strategies
for Canadian and US clients. This role requires strong expertise in
technical SEO, on-page optimization, site audits, keyword research, analytics setup, and issue resolution
, along with the ability to provide
actionable recommendations and measurable ranking improvements
.
The ideal candidate understands
traditional SEO and modern AI-driven search (GEO - Generative Engine Optimization)
and can align SEO efforts with business goals and content strategy.
Key Responsibilities
------------------------
1. SEO Audits & Technical Analysis
Conduct comprehensive
SEO site audits
(technical, on-page, and content)
Identify and resolve
technical SEO issues
(crawlability, indexing, site speed, Core Web Vitals, schema, mobile usability)
Diagnose and fix issues related to
Google Search Console / Webmaster Tools
Manage sitemap, robots.txt, canonical, redirects, broken links, and duplicate content
2. Keyword Research & Strategy
Perform in-depth
keyword research
aligned with search intent and business goals
Map keywords to pages and define content opportunities
Identify gaps and opportunities vs competitors
Support local, national, and eCommerce SEO strategies
3. On-Page SEO & Optimization
Create and optimize
meta titles, meta descriptions, headers, internal linking structures
Optimize existing pages for relevance, UX, and conversions
Ensure SEO best practices are followed during website builds and redesigns
4. Analytics, Tracking & Reporting
Set up and manage
Google Analytics (GA4)
and
Google Tag Manager
Configure goals, events, and conversion tracking
Monitor performance using
Google Search Console
and third-party SEO tools
Track rankings, traffic, conversions, and technical health
Prepare
weekly and monthly SEO performance reports
with insights and next steps
5. Rankings, Monitoring & Issue Resolution
Monitor keyword rankings and site performance
Investigate and resolve ranking drops or traffic anomalies
Identify algorithm impact and recommend corrective actions
Coordinate with developers to implement technical fixes
6. SEO Recommendations & Strategy Development
Provide
clear, actionable SEO recommendations
to clients and internal teams
Translate complex SEO findings into easy-to-understand insights
Create SEO roadmaps aligned with monthly and quarterly goals
Support long-term organic growth strategies
7. AI & GEO (Generative Engine Optimization)
Understand and apply
AI-driven SEO and GEO strategies
Optimize content and site structure for
AI search engines and generative results
Identify opportunities to improve brand visibility in AI-powered search responses
Stay updated on evolving search algorithms and AI trends
8. Collaboration & Client Interaction
Work closely with Project Coordinators, developers, designers, and content teams
Participate in client calls when needed to explain strategy and performance
Ensure SEO requirements are communicated clearly during website development
Must-Have Skills & Requirements
-------------------------------------
Strong experience in
technical SEO and site audits
Hands-on expertise with
Google Analytics (GA4), Google Search Console, and Tag Manager
Proven ability to improve
keyword rankings and organic traffic
Experience resolving
Webmaster / indexing issues
Strong understanding of
on-page SEO and site architecture
Ability to provide
clear, actionable recommendations
Experience working in a
digital marketing agency
Comfortable working in
night-shift overlap
with Canada/US teams
Nice-to-Have Skills
-------------------------
Experience with
eCommerce SEO
(WooCommerce / Shopify)
Familiarity with tools like
Successful execution of SEO audits and technical fixes
Consistent ranking improvements and traffic growth
Clear, data-driven SEO recommendations
Timely reporting and proactive issue resolution
* Contribution to
AI/GEO readiness
of client websites
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