Job Description

Overview:

SEO - Sr Analyst

This exciting role of a SEO - Sr Analyst requires you to manage SEO activities for our global brands. Focusing on analysis, auditing & reporting of websites and webpages, your expertise of SEO would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large/ reputed accounts.

About Annalect India

We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world's premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.



Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients' pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together!


Responsibilities:

This is an exciting role and would entail you to

Responsible for search ranking, keyword research, analysis, KPI's & other optimization activities driving the brand's traffic Work with agency partner to provide recommendations to improve site rankings Provide analysis and insights to optimize commerce pages and landing pages Reporting on search KPIs and site performance Work with product owners, marketing teams, commerce & others who own the pages to improve their performance on SERP Research skills and attention to detail wrt to data from several search engines



Qualifications:

This may be the right role for you if you have

A full-time graduate degree (Mandatory) 2 to 5 years' experience in SEO Analysis, Auditing & optimizing webpages, and websites Conducting keyword research & generating new keyword ideas Developing link building strategy Conduct technical site audits to identify errors, indexability issues and areas where sites don't adhere to search engine best practices. Knowledge of HTML, CSS & Java script would be an added advantage. Ability to work in a fast-paced world of SEO . Conduct keyword research using a mix of SEO tools and analytics data to identify key search terms used by consumers to find products and information. Work on page-level optimizations to ensure core page elements are optimized for target keywords and enable sites to rank higher in organic search results. Prepare a competitive landscape analysis to understand what successful SEO strategies drive organic search growth for key players in the space * Compile monthly, quarterly and ad-hoc reports by pulling organic traffic, keyword rankings and other KPIs to measure the effectiveness of optimizations and develop insights about the impact of key SEO initiatives.