Responsibilities: As a Search Engine Marketer, you will play a crucial role in optimizing and managing online visibility for our company\'s digital assets through search engine marketing (SEM) techniques. You will be responsible for driving targeted traffic to our website and other online platforms, increasing brand awareness, and ultimately contributing to our business\'s growth and success. This role requires a strong understanding of search engines, keyword strategies, data analysis, and online marketing trends. Key Responsibilities: Keyword Research and Strategy:Conduct thorough keyword research to identify relevant and high-performing search terms.
Develop and implement keyword strategies to improve organic and paid search rankings.
Continuously monitor and adjust keyword targeting based on performance data. Paid Search Advertising:Create, manage, and optimize pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads.
Develop ad copy and creative content that aligns with target audience and campaign goals.
Monitor campaign budgets, adjust bids, and implement A/B testing to improve ad performance. Search Engine Optimization (SEO):Collaborate with content creators to ensure on-page content is optimized for search engines.
Implement on-page SEO best practices, including meta tags, headers, and internal linking.
Monitor and improve website\'s technical SEO, such as site speed and mobile-friendliness. Data Analysis and Reporting:Track, analyze, and report on key performance metrics using tools like Google Analytics and other relevant platforms.
Interpret data to identify trends, insights, and areas for improvement.
Provide regular reports to stakeholders on campaign performance and recommendations for optimization. Competitor Analysis:Monitor competitors\' search marketing strategies and identify opportunities to gain a competitive edge.
Analyze competitors\' keywords, ad copy, and landing pages to inform our own strategies. Conversion Rate Optimization (CRO):Collaborate with UX/UI teams to optimize landing pages and user journeys for better conversion rates.
Conduct A/B testing and implement changes based on results to improve conversion performance. Stay Current with Industry Trends:Stay up-to-date with the latest trends, algorithms, and changes in the search engine marketing landscape.
Proactively recommend adjustments to strategies based on emerging trends and best practices. Job Types: Full-time, Walk-In Salary: 910,000.00 - 915,000.00 per month Benefits:

• Flexible schedule
• Internet reimbursement
• Work from home

Schedule:

• Morning shift

Supplemental pay types:

• Performance bonus
• Yearly bonus

COVID-19 considerations:
- Mask compulsory
- Sanitisation before entering the office
- Temperature Checkup
- Vaccination info: 1st Vaccine is a must. Experience:

• total work: 1 year (Preferred)

Language:

• Hindi (Preferred)
• English (Preferred)

Speak with the employer
+91 7018602751