Job Description

WELCOME ALL MISFITS, DREAMERS AND CONQUERORS. WIN THE WORLD WITH US.

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SEO Specialist

Job Summary:


We are seeking a results-driven SEO Specialist to develop and implement effective search engine optimization strategies for our digital presence. The ideal candidate will have proven experience in SEO, a strong understanding of current SEO tools and best practices, and the ability to deliver measurable results in organic search rankings, traffic, and conversions


Key Responsibilities:

Develop, implement, and optimize SEO strategies to increase organic search visibility and drive targeted traffic. Conduct detailed keyword research to guide content teams and identify new opportunities. Optimize website content, landing pages, and blog posts for SEO best practices. Perform technical SEO audits and work with web developers to ensure websites meet SEO requirements. Monitor, analyze, and report on performance metrics, trends, and rankings using SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, Moz). Identify and resolve SEO issues such as crawl errors, duplicate content, and site speed. Develop and execute link-building strategies. Stay up to date with the latest SEO trends, algorithm changes, and best practices. Collaborate with content creators, marketing, and web development teams to implement SEO recommendations. Prepare regular performance reports and present findings and action plans to stakeholders.

Requirements:

Proven experience as an SEO Specialist, SEO Manager, or similar role. Strong understanding of search engine algorithms and ranking methods. Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc. Familiarity with content management systems (e.g., WordPress, Shopify) and basic HTML/CSS knowledge. Excellent analytical, problem-solving, and communication skills. Experience with local SEO, e-commerce SEO, or international SEO is a plus. Experience with paid search campaigns (PPC) is an advantage. Familiarity with other digital marketing channels like social media, email marketing, and content marketing. Strong writing and editing skills for optimizing content.

Location: Kolkata