Job Description

About the Role

We are seeking a results-driven

SEO Specialist

with 3-4 years of hands-on experience in managing both on-page and off-page SEO strategies. You will play a crucial role in driving organic growth, improving keyword rankings, and increasing our website's visibility across target markets.

Key Responsibilities

Develop and execute

on-page SEO strategies

(meta tags, keyword optimization, internal linking, schema markup, content recommendations, etc.).
Manage

off-page SEO

activities (link building, guest posting, digital PR, directory submissions, etc.).
Conduct regular

SEO audits

to identify and fix issues.
Perform in-depth

keyword research

to identify high-value opportunities.
Monitor and report

SEO performance metrics

(organic traffic, keyword ranking, CTR, bounce rate).
Collaborate with content, design, and development teams to ensure SEO best practices are implemented.
Optimize website content for

target geographies

(local and international SEO).
Keep up with the latest

SEO trends, Google algorithm updates

, and competitor strategies.

Required Skills & Qualifications

Bachelor's degree in Marketing, IT, Communications, or a related field.

3-4 years of proven SEO experience

(preferably in B2B or SaaS industry).
Strong knowledge of

search engine algorithms, ranking factors, and SEO tools

(Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.).
Hands-on experience with

WordPress or other CMS platforms

.
Knowledge of

technical SEO

(page speed optimization, mobile-first indexing, XML sitemaps, canonicalization, etc.).
Understanding of

HTML, CSS, and basic JavaScript

is a plus.
Excellent analytical, problem-solving, and communication skills.

Preferred Experience

Experience in

international SEO

targeting multiple countries.
Working knowledge of

content marketing & social media optimization

.
Previous experience in SaaS, GPS tracking, or fleet management industry will be an added advantage.