Job Description

Contact Number - 7892006386

Job Summary

Strengthen the hospital's online visibility and digital presence. Drive patient acquisition through strategic SEO efforts. Establish the organization as a trusted, authoritative medical source. Apply deep expertise in

local SEO

,

healthcare content strategy

, and

HIPAA-compliant

digital practices. Collaborate with clinicians and subject matter experts to develop accurate, trustworthy content. Execute core SEO best practices in a regulated healthcare environment.

Key Responsibilities1. Hyperlocal & Local SEO

Create, verify, and manage Google Business Profiles (GBP) for the main hospital, satellite locations, and individual physicians or departments. Optimize GBP listings with consistent

NAP

information, accurate services, updated hours, and relevant photos. Improve visibility in the local map packthrough continuous optimization. Monitor, manage, and respond to patient reviews to enhance trust and reputation. Conduct local competitor analysis to identify ranking opportunities.

2. Content Strategy & E-E-A-T Development

Perform keyword research focused on medical terminology, patient intent, and hyperlocal search queries. Partner with doctors, clinicians, and leadership to create high-quality content (blogs, service pages, FAQs, physician bios). Ensure all content demonstrates

Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T)

. Maintain medical accuracy, readability, and accessibility in all patient-facing materials. Oversee content governance, ensuring consistent tone, clinical validation, and regulatory adherence.

3. On-Page & Technical SEO

Optimize on-page elements: title tags, meta descriptions, headings, internal linking, and URL structures. Conduct regular technical SEO audits to monitor site speed, Core Web Vitals, mobile-friendliness, crawlability, and indexing. Identify and fix technical issues such as redirects, broken links, and duplicate content. Work with IT and development teams to implement enhancements and maintain a secure, compliant website. Add structured data (schema) for services, doctors, and locations to improve search visibility.

4. Off-Page SEO & Link Building

Plan and execute ethical link-building strategies to earn backlinks from credible medical organizations, universities, and news outlets. Monitor backlink profile health and disavow toxic or harmful links. Submit and maintain accurate information in healthcare-relevant directories and accreditation platforms. Identify partnership or PR opportunities to boost authority and referral traffic.
Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Benefits:

Provident Fund
Education:

Bachelor's (Preferred)
Work Location: In person