Job Description

About Us:

DataBeat, a specialist in Media and Analytics space, provides managed services for Publishers (typically news websites that make revenue from advertising) and Ad Tech to increase their revenue and audience. Digital advertising is data-intensive and we believe in data-based decision making and problem-solving to excel in various functions.



DataBeat Consulting is seeking to hire for the role of a Senior Analyst Role. We are looking to recruit enthusiastic talent and quick learners who could take up challenges. In this role, you will own responsibilities and master various skills - handling data, business decision making, project management, client communication and management.

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EXPERIENCE - 2+ years

As an SEO Specialist at DataBeat, you will be responsible for developing and implementing SEO strategies to improve our website's visibility, organic traffic, and overall search engine rankings. You will work closely with cross-functional teams to optimize website content, identify opportunities for growth, and execute initiatives to enhance our online presence. The ideal candidate is passionate about SEO, stays up-to-date with industry trends, and possesses a strong analytical mindset to drive data-driven decisions.

Key Responsibilities:

Develop and execute SEO strategies to improve organic search performance and drive qualified traffic to our website. Conduct keyword research to identify relevant search terms and opportunities for optimization. Optimize website content, including copywriting, meta tags, and on-page elements, to improve search engine visibility. Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and SEMrush. Collaborate with content creators, web developers, and designers to ensure SEO best practices are integrated into website updates and new content creation. Stay informed about search engine algorithm updates, industry trends, and best practices to continuously improve our SEO efforts. Perform competitive analysis to identify areas for improvement and develop strategies to outperform competitors. Track and report on key SEO metrics, including rankings, traffic, and conversions, to stakeholders on a regular basis. Provide recommendations for website architecture, URL structure, and site navigation improvements to enhance user experience and search engine visibility. Stay up-to-date with the latest trends and technologies in SEO and digital marketing to drive innovation and maintain a competitive edge.

Qualifications:

Bachelor's degree in Marketing, Communications, Computer Science, or related field. Proven experience as an SEO Specialist or similar role, with a track record of improving organic search performance and driving measurable results. In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms. Strong analytical skills and the ability to interpret data to make informed decisions and recommendations. Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment. Detail-oriented with a passion for staying up-to-date with the latest trends and developments in SEO and digital marketing. Experience with HTML, CSS, and website development principles is a plus Bachelor's degree in Marketing, Communications, Computer Science, or related field. Proven experience as an SEO Specialist or similar role, with a track record of improving organic search performance and driving measurable results. In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms. Strong analytical skills and the ability to interpret data to make informed decisions and recommendations. Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment. Detail-oriented with a passion for staying up-to-date with the latest trends and developments in SEO and digital marketing. * Experience with HTML, CSS, and website development principles is a plus.