Job Description

Job Summary

We are seeking a results-driven

Digital Marketing Executive

responsible for planning, executing, and optimizing online marketing campaigns across SEO, paid ads, lead generation, branding, and content marketing platforms. The ideal candidate will increase online visibility, generate quality leads, and strengthen brand presence.

Key Responsibilities1. SEO & Website Optimization

Perform on-page and off-page SEO activities Keyword research and competitor analysis Optimize landing pages for conversion and ranking Monitor website traffic using Google Analytics, Search Console Improve website performance, loading speed, and UX

2. Landing Page Management

Design and optimize landing pages for lead generation Ensure high conversion rate (CRO optimization) Coordinate with designers and developers A/B testing of landing pages

3. Meta Ads (Facebook & Instagram Ads)

Plan, create, and manage Meta ad campaigns Audience targeting, retargeting, and budget optimization Monitor ad performance and ROI Creative testing (copies, visuals, CTAs)

4. Google Ads (Search, Display, YouTube)

Create and manage Google Ads campaigns Keyword planning and bidding strategy Conversion tracking and performance analysis Improve Quality Score and reduce CPC

5. Lead Generation & Campaign Management

Generate qualified leads through paid & organic channels Maintain lead quality and reduce CPL Coordinate with sales team for lead follow-up Track funnel performance and conversion rates

6. Brand Building & Content Marketing

Develop brand voice and digital presence Plan content calendars for social media and websites Create engaging content (blogs, posts, creatives, videos) Ensure brand consistency across all platforms

7. Analytics & Reporting

Prepare weekly/monthly performance reports Analyze campaign data and insights Recommend improvements based on data

Skills & Competencies

Strong knowledge of SEO, SEM, SMM Hands-on experience with Meta Ads & Google Ads Familiarity with tools: Google Analytics, Search Console, SEMrush, Canva, etc. Strong analytical and creative thinking Good communication and coordination skills

Educational Qualification

Bachelor's degree in Marketing, Digital Marketing, Business, or related field Digital marketing certification preferred

Experience

1-4 years (based on role level) Experience in lead generation-focused campaigns preferred

Key Performance Indicators (KPIs)

Lead volume & cost per lead (CPL) Conversion rate Website traffic growth ROI on ad spend Brand engagement metrics
Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Provident Fund
Work Location: In person