Job Description

Key Responsibilities

1. On-Page SEO

Conduct keyword research, competitor analysis, and mapping. Optimize website content (titles, meta descriptions, header tags, URLs, image alt tags). Improve website structure, internal linking, and content relevancy. Ensure proper implementation of schema markup (JSON-LD). Monitor and improve page loading speed, mobile responsiveness, and Core Web Vitals.

2. Off-Page SEO

Develop and execute link-building strategies through high-quality backlinks. Manage directory submissions, guest posts, social bookmarking, outreach activities. Protect brand reputation by monitoring backlinks and removing toxic links.

3. Technical SEO

Conduct regular technical audits to identify and fix crawl errors, broken links, redirects, etc. Monitor XML sitemaps, robots.txt, canonical tags. Coordinate with the development team for technical improvements (page speed, schema, code optimization).

4. Content SEO

Work with content writers to create SEO-focused content (blogs, product descriptions, landing pages). Develop content strategy to increase organic visibility. Optimize e-commerce product listings for jewellery categories.

5. Analytics & Reporting

Track daily/weekly/monthly performance using: Google Analytics Google Search Console SEMrush / Ahrefs / Ubersuggest, etc. Prepare SEO performance reports for management. Measure ROI, keyword ranking improvements, click-through rate (CTR), conversions, etc.

6. E-Commerce SEO

Optimize product pages, category pages, filters, descriptions, and images for jewellery e-commerce. Ensure structured data for products, pricing, availability, and reviews is correctly implemented.

7. Local SEO

Manage and optimize Google Business Profile. Improve local citations and visibility for Madurai region.

Required Skills & Qualifications

Proven experience as an SEO Specialist or Digital Marketing Executive. Strong understanding of Google algorithms, ranking factors, and updated SEO trends. Expertise in SEO tools: Google Analytics, Search Console SEMrush, Ahrefs, Moz, Screaming Frog Strong knowledge in on-page, off-page, content and technical SEO. Ability to run competitor analysis and keyword research independently. Knowledge of WordPress/Shopify/CMS platforms (added advantage). Understanding of HTML, CSS, PHP basics (preferred). Excellent communication and reporting skills.
Job Types: Full-time, Permanent

Pay: ?12,000.00 - ?18,000.00 per month

Experience:

SEO: 1 year (Required)
Work Location: In person