. The role involves strategizing, implementing, and monitoring SEO initiatives to improve search rankings, boost traffic, and strengthen our online brand presence.
Key Responsibilities:
Develop and execute comprehensive
SEO strategies
across three company websites.
Conduct
keyword research
, competitor analysis, and site audits to identify optimization opportunities.
Implement
on-page and off-page SEO
best practices to improve website visibility and traffic.
Work closely with the
IT team
to identify and resolve
technical SEO
issues (site performance, indexing, mobile optimization, etc.).
Collaborate with the
content team
to ensure web content aligns with SEO goals and brand tone.
Monitor and report SEO performance using tools like
Google Analytics, Google Search Console, SEMrush, Ahrefs
, and others.
Build and manage a
link-building and backlink strategy
to enhance domain authority.
Stay updated with the latest
Google algorithm updates
and industry SEO trends.
Coordinate with multiple internal teams (Marketing, Media, and Quality) to support and align SEO initiatives across channels.
Requirements:
Bachelor's degree in Marketing, IT, Communications, or a related field.
Minimum