with a proven track record of driving performance in search engine optimization and working knowledge of current and emerging trends in the SEO field. The ideal candidate will be responsible for monitoring, evaluating, and optimizing online performance, deploying SEO strategies, and improving web visibility across various platforms.
Key Responsibilities
:
Performance Monitoring & Analysis
:
Monitor and evaluate web analytics dashboards and reports (e.g., Google Analytics, Bing Webmaster Tools).
Develop and recommend SEO strategies based on data insights to drive continuous improvement.
Generate reports using
Looker Studio
to visualize and track SEO performance metrics.
Implement and analyze metrics for SEO campaign effectiveness and optimization.
Campaign Planning & Execution
:
Plan and deploy both
On-Page
and
Off-Page SEO
activities to improve search rankings, drive traffic, and enhance brand visibility.
Lead SEO efforts for
Google Ads
platforms, ensuring alignment between SEO and PPC efforts.
Optimize
Google Merchant Center
for enhanced product visibility and performance.
Technical SEO & Troubleshooting
:
Collaborate with technical teams to implement necessary
technical SEO
amendments (e.g., site speed, crawling issues).
Troubleshoot issues related to search engines and site performance, including
console troubleshooting
.
Stay updated with changes to search algorithms and ensure compliance with best practices.
Keyword Research & Content Optimization
:
Conduct thorough
keyword research
aligned with the client's business objectives to optimize existing content, create new content, and uncover new opportunities.
Use popular keyword research tools such as
SEMRush
,
Ahrefs
,
WordTracker
, and
SE Ranking
to guide content creation and strategy.
SaaS B2B Experience
:
Provide SEO and marketing support for
SaaS-based B2B
businesses, ensuring the identification and conversion of online leads.
Utilize
Marketing Automation CRM
tools to track lead sources and conversion paths.
Additional Expertise
:
Creation and optimization of
Wikipedia
pages.
Experience with
WordPress
and similar content management systems (CMS).
Required Skills
:
Thorough knowledge of
SEO practices
with an understanding of search engines and algorithms.
Strong understanding of technical SEO aspects, including troubleshooting and implementing SEO fixes.
Proficiency in
Google Search Console
,
Bing Webmaster
,
Google Analytics
, and
Google Merchant Center
.
Proven ability to conduct
keyword research
and provide insights for content optimization.
Familiarity with
campaign planning
,
Google Ads
platforms, and
CRM marketing automation
.
Excellent written and verbal communication skills to effectively articulate strategies, insights, and recommendations.
Preferred Qualifications
:
Experience with
SaaS-based B2B
business support roles.
Knowledge of
Google Merchant Center
optimization.
Experience in creating
Looker Studio
reports.
Ability to troubleshoot
console issues
and technical site performance challenges.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,000.00 per month
Education:
Bachelor's (Preferred)
Experience:
SEO: 3 years (Preferred)
PPC Campaign Management: 1 year (Preferred)
total work: 1 year (Preferred)
Work Location: In person
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