Job Title: Senior Digital Marketing Specialist
Location: Arumbakkam Chennai (Hybrid)
Experience: 3+ years
Company Name : Pressure Tech Industrial Machinery Manufacturing LLC
Employment Type: Full-Tim
Contact Selvi HR - 8925793687
About the Role
We are seeking a results-driven Senior Digital Marketing Specialist with a strong foundation in website building, SEO (organic growth), and Google Ads (PPC/SEM). The ideal candidate will take full ownership of our digital presence--from creating high-converting websites to running data-backed marketing campaigns across channels.
Key Responsibilities
Website Development:
Build and manage company websites using WordPress, Webflow, or other CMS platforms.
Ensure responsive design, fast loading, and SEO-friendly structure.
Coordinate with designers and developers as needed.
SEO & Organic Marketing:
Develop and execute on-page and off-page SEO strategies.
Conduct keyword research, competitor analysis, and link-building campaigns.
Monitor rankings and organic traffic using tools like Ahrefs, SEMrush, or Google Search Console.
Paid Advertising (Google Ads):
Plan and manage Google Ads campaigns (Search, Display, Shopping).
Optimize ad spend, A/B test creatives, and improve quality scores and ROI.
Analyze and report campaign performance regularly.
Analytics & Reporting:
Use Google Analytics, Tag Manager, and other tools to track KPIs.
Provide actionable insights to improve performance across channels.
Key Skills & Qualifications
5+ years of hands-on experience in digital marketing
Strong knowledge of Google Ads, SEO, and website platforms (WordPress/Webflow)
Familiarity with Google Analytics, Search Console, Tag Manager
Experience with marketing tools like SEMrush, Ahrefs, or Moz
Strong communication, project management, and team collaboration skills
Preferred Qualifications
Google Ads certification
Basic HTML/CSS knowledge
Experience working with marketing automation tools or CRMs
Job Type: Full-time
Pay: ?20,000.00 - ?45,000.00 per month
Work Location: In person
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