Job Description

Job Title: Senior Digital Marketing Specialist

Location: Arumbakkam Chennai (Hybrid)

Experience: 3+ years

Company Name : Pressure Tech Industrial Machinery Manufacturing LLC

Employment Type: Full-Tim

Contact Selvi HR - 8925793687

About the Role

We are seeking a results-driven Senior Digital Marketing Specialist with a strong foundation in website building, SEO (organic growth), and Google Ads (PPC/SEM). The ideal candidate will take full ownership of our digital presence--from creating high-converting websites to running data-backed marketing campaigns across channels.

Key Responsibilities

Website Development:

Build and manage company websites using WordPress, Webflow, or other CMS platforms.

Ensure responsive design, fast loading, and SEO-friendly structure.

Coordinate with designers and developers as needed.

SEO & Organic Marketing:

Develop and execute on-page and off-page SEO strategies.

Conduct keyword research, competitor analysis, and link-building campaigns.

Monitor rankings and organic traffic using tools like Ahrefs, SEMrush, or Google Search Console.

Paid Advertising (Google Ads):

Plan and manage Google Ads campaigns (Search, Display, Shopping).

Optimize ad spend, A/B test creatives, and improve quality scores and ROI.

Analyze and report campaign performance regularly.

Analytics & Reporting:

Use Google Analytics, Tag Manager, and other tools to track KPIs.

Provide actionable insights to improve performance across channels.

Key Skills & Qualifications

5+ years of hands-on experience in digital marketing

Strong knowledge of Google Ads, SEO, and website platforms (WordPress/Webflow)

Familiarity with Google Analytics, Search Console, Tag Manager

Experience with marketing tools like SEMrush, Ahrefs, or Moz

Strong communication, project management, and team collaboration skills

Preferred Qualifications

Google Ads certification

Basic HTML/CSS knowledge

Experience working with marketing automation tools or CRMs

Job Type: Full-time

Pay: ?20,000.00 - ?45,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD3874273
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year