Job Description

Job description

Keyword Research:

Conduct thorough keyword research to identify relevant and high impact keywords that align with our business goals and target audience.

On-Page Optimization:

Optimize website content, meta tags, headings, images, and URLs to ensure they are search engine friendly and aligned with targeted keywords.

Content Strategy:

Collaborate with content creators to develop an effective content strategy that incorporates SEO best practices and addresses user intent.

Technical SEO:

Audit the website for technical issues that might affect search engine crawling and indexing, and work with the development team to implement necessary fixes.

Link Building:

Develop and execute a strategic link-building plan to acquire high-quality backlinks from authoritative websites.

Local SEO:

Implement local SEO strategies to improve visibility for location-based searches, including managing local business listings and citations.

Performance Tracking:

Monitor and analyze key SEO metrics, such as organic traffic, keyword rankings, click-through rates, and conversion rates. Provide regular performance reports and insights.

Competitor Analysis:

Conduct competitive analysis to identify opportunities, trends, and potential gaps in our SEO strategy.

Algorithm Updates:

Stay up-to-date with search engine algorithm changes and industry trends to adjust strategies accordingly.

User Experience (UX):

Collaborate with UX/UI teams to ensure a seamless and engaging user experience on the website, leading to increased user satisfaction and longer dwell times.

Mobile Optimization:

Optimize the website for mobile devices to enhance mobile user experience and leverage the growing mobile search audience.

Content Optimization:

Continuously update and optimize existing content to ensure its relevance, accuracy, and alignment with search engine guidelines.

Qualifications:

Bachelor's degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience). Proven track record of successfully implementing SEO strategies that resulted in increased organic traffic and improved search engine rankings. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices. Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc. Strong understanding of HTML, CSS, and website architecture as they relate to SEO. Excellent analytical skills and the ability to interpret data to drive informed decisions. Exceptional attention to detail, organization, and project management skills. Effective communication and collaboration skills, especially when working with content creators, developers, and other team members. Up-to-date with the latest trends and developments in the SEO industry.
Certifications in SEO or digital marketing are a plus

Job Type: Full-time

Pay: ₹15,000.00 - ₹28,000.00 per month

Work Location: In person