Job Description

SEO Strategy & Planning

Job Title:

SEO Specialist

Department:

Digital Marketing

Reports To:

Marketing Manager / Project Manager

Key Responsibilities

Develop and implement on-page, off-page, and technical SEO strategies tailored to client industries. Conduct keyword research and competitor analysis to identify growth opportunities.

On-Page Optimization

Optimize website content, meta tags, headings, internal linking, and URL structures. Work with developers/designers to implement best SEO practices in website architecture and UX.

Off-Page & Link Building

Build high-quality backlinks through ethical link-building strategies. Manage outreach campaigns and guest posting opportunities.

Technical SEO

Conduct regular SEO audits and resolve issues such as crawl errors, site speed, mobile-friendliness, indexing problems. Implement structured data (schema) where relevant.

Content Collaboration

Suggest content topics based on keyword opportunities and SEO trends. Collaborate with content writers to ensure SEO-friendly content creation.

Local SEO Management

Create, optimize, and manage

Google Business Profiles

(Google My Business) for clients. Ensure consistent NAP (Name, Address, Phone) citations across online directories. Post regular updates, offers, and news on Google Business Profiles. Monitor and respond to customer reviews to enhance reputation. Track local rankings and optimize for "near me" and geo-specific searches.

Analytics & Reporting

Monitor performance using tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, etc. Prepare monthly reports on keyword rankings, organic traffic, and ROI for clients.

Stay Updated

Keep up with latest SEO trends, algorithm updates, and industry best practices.

Key Skills & Competencies

Strong understanding of SEO principles (on-page, off-page, technical). Experience with SEO tools (Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog). Knowledge of HTML, CSS basics (for communicating with developers). Familiarity with CMS platforms like WordPress, Shopify, etc. Analytical mindset with ability to interpret data and make decisions. Good communication skills for client interaction and reporting.

KPIs

Growth in

organic traffic

and

local impressions

. Improvement in

local keyword rankings

(Maps & Search). Increased engagement on Google Business Profiles (calls, direction requests). Number & quality of backlinks. Timely delivery of reports and measurable action plans.
Job Type: Full-time