Job Description

Shop LC US


Jaipur


[email protected]


Posted : 1 hour ago

About VGL Group

Vaibhav Global Limited (VGL) is a leading

electronic retailer of jewelry and lifestyle products

. In FY 2023-24, VGL reported a

turnover of ~$365 million

and employs

4,000+ people globally

, with

3,000+

based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its

TV, e-commerce, and digital retail platforms

:

Shop LC (USA)

-

Live broadcasts to 60M+ homes

with a strong e-commerce presence.

TJC, UK

-

Reaches 27M+ homes

through TV and digital platforms.

Shop LC Germany

-

Broadcasts to 40M+ homes

, expanding VGL's European market presence.

Ideal World (UK)

- Acquired in

2023

, a leading UK

teleshopping & digital sales platform

.

Mindful Souls

- Acquired in

2023

, a fast-growing

subscription-based e-commerce brand

focused on spiritual and wellness products.

Social Impact & ESG Initiatives

Your Purchase Feeds...

- VGL's flagship

one-for-one meal program

has provided

99M+ meals

to schoolchildren in India, the US, and the UK.

Employee Volunteering

- Encourages employees to

donate two hours monthly

for charitable activities.

Sustainability Commitment

- Focused on

renewable energy, waste reduction, and green initiatives

.

IGBC Award Winner

- Recognized for excellence in

green built environments

at its Jaipur SEZ unit. Assigned a

'Combined ESG Rating 72 (Strong)'

from ICRA ESG Ratings Limited

Talent & Culture

Humanocracy & Micro-Enterprises

- VGL fosters a

decentralized, empowered work culture

, enabling

small, agile teams

to drive innovation and ownership.

Talent Density & Meritocracy

- Prioritizing

high-performance teams, rewarding talent, and a culture of excellence

.

GPTW Certified

- Recognized as a

Great Place to Work

across India, the US, the UK, and China.

Recognition & Achievements

Top Exporter Award

- Honored by GJEPC for being

India's largest exporter of silver and colored gemstones

.

Operational Excellence

- A strong track record in

value-driven retail and customer-centric growth

.

Overview:

We are looking for a highly skilled and experienced Ecommerce SEO Specialist to join our team and drive organic traffic, improve search engine rankings, and optimise our ecommerce website ShopLC.com. The ideal candidate will have a deep understanding of ecommerce platforms, technical SEO principles, on-page optimisation, website architecture, site speed optimisation, structured data, XML sitemaps, mobile optimisation, link building & analytics. You will collaborate with cross-functional teams to implement SEO best practices and ensure the strong organic presence of ShopLC across all the major search engines in the US.



You will have a pivotal role in one of the business' most exciting and fast-growing departments, assisting a digital transformation that will has the potential for a profound effect on the entire business.

Role and responsibilities:

Conduct comprehensive technical SEO audits to identify and resolve website issues affecting search engine visibility, crawlability, and user experience.

Develop and execute comprehensive on-page and off-page SEO strategies for e-commerce, including optimizing category pages, improving internal linking, and building relevant external backlinks.

Implement and optimise XML sitemaps, robots.txt files, and canonical tags to guide search engine crawlers and manage duplicate content issues.

Identify and fix website errors, broken links, and 404 pages to improve user experience and search engine performance.

Conduct keyword research and analysis specific to e-commerce products to identify high-value keywords and phrases.

Optimize product pages for search engines, including meta tags, product descriptions, titles, and URLs, to improve organic search rankings and click-through rates.

Implement and optimise structured data markup (schema.org) to enhance search engine visibility and improve rich snippets in search results.

Ensure mobile-friendliness and responsiveness of the website.

Monitor website performance using SEO tools and platforms (e.g., Google Analytics, Google Search Console) and provide actionable insights and recommendations.

Track, analyse, and report on key technical SEO metrics, such as website speed, crawl errors, indexation status, and mobile usability.

Conduct keyword research and analysis to uncover SEO opportunities and improve website relevancy.

Stay informed about emerging technologies and trends that may impact technical SEO, such as voice search and mobile-first indexing.

Stay updated with the latest SEO trends, industry developments, and search engine algorithm updates.

Core skills will include:

Constantly reviewing success and look for improvements.

A great problem-solving mentality that's able to overcome obstacles and find solutions.

An ambitious, energetic self-starter.

Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business.

Takes responsibility and initiative for actions, projects and people.

Qualifications and Experience:

Bachelor's degree in marketing, computer science, or a related field.

Minimum of 5 years of experience as a SEO Expert, with a proven track record of optimising websites for search engine performance.

Ecommerce Exposure is must.

Extensive experience with technical website optimisation techniques, including website structure, internal linking, XML sitemaps, robots.txt, and canonical tags.

Proficiency in using SEO tools and platforms, such as GA4, Google Search Console, Screaming Frog, SEMRUSH and other website auditing tools.

Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.

Expertise in website speed optimisation techniques, performance analysis tools.

Solid understanding of HTML, CSS, and JavaScript as they relate to technical SEO.

Proficiency in mobile optimisation best practices and mobile-friendly website design.

Familiarity with structured data markup (schema.org) and its implementation for enhanced search results.

Up-to-date with the latest SEO trends, industry developments, and search engine algorithm updates.

Excellent analytical skills with the ability to interpret data and make data-driven decisions.

Strong communication and collaboration skills to work effectively with cross-functional teams.

Job Overview

Compensation

? 8,00,000-10,00,000 Yearly

Level

4

Location

Jaipur

Experience

5+ Years

Qualification

Graduation/ Post-Graduation

Work Mode:

Onsite

Job Type:

Fulltime