Job Description

: SEO & Digital Marketing Specialist

Experience:

2+ Years

Location:

Mohali

Employment Type:

Full-time

About the Role

We are looking for a results-driven

SEO & Digital Marketing Specialist

who can plan, execute, and optimize SEO and paid marketing campaigns to drive high-intent traffic and conversions. The ideal candidate should be strong in SEO fundamentals, performance marketing, CRO, and modern AI-driven search strategies.

Key Responsibilities

Develop and execute

SEO strategies

(technical, on-page, off-page) to improve rankings and drive quality traffic. Conduct

keyword research and competitor analysis

using tools like Ahrefs, SEMrush, and Google Keyword Planner. Plan, manage, and optimize

paid campaigns

on Google Ads, Meta Ads, and LinkedIn with a focus on CTR, CPA, and conversions. Drive traffic to

conversion-optimized landing pages

, improving conversion rates and reducing bounce rates. Collaborate with design and development teams to create and

A/B test landing pages

(HubSpot, Unbounce, Elementor, GoHighLevel, or similar). Perform

technical SEO audits

using tools like SEMrush and Screaming Frog to improve site health, speed, and mobile performance. Execute

CRO strategies

to optimize CTAs, forms, content flow, and user experience. Set up and monitor

GA4 and Google Tag Manager

for tracking user actions and conversions. Analyze performance using

Google Analytics and Search Console

to improve ROI and campaign effectiveness. Research and implement

AI-driven SEO strategies

for visibility across AI-powered and generative search platforms.
Required Skills & Qualifications

2+ years of hands-on experience in

SEO and digital/performance marketing

Strong understanding of

technical SEO, on-page optimization, and CRO

Experience with

SEO & analytics tools

(Ahrefs, SEMrush, GA4, GSC, GTM) Experience managing

Google Ads and Meta Ads

campaigns Good communication skills and ability to work cross-functionally Data-driven mindset with a focus on conversions and business outcomes
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?35,000.00 per month

Benefits:

Leave encashment Paid sick time Paid time off Provident Fund
Work Location: In person