Job Description

About the role:

We are hiring for the position of

SEO Specialist

professionalto join our team who will be responsible for managing all search engine optimization and marketing activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

What You Need for this Position:

Bachelor's degree in marketing, communications, or a related field. Having 5-8 years of relevant experience in this field. Proven experience in

SEO optimization

and website performance enhancement. Strong knowledge of

on-page, off-page, and technical SEO

. Expertise in using

SEO tools

such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog. Understanding of

ranking factors

,

search engine algorithms

, and strategies for improving SERPs. Experience in

keyword research

and competitor analysis. Knowledge of

content creation

strategies aligned with SEO best practices. Familiarity with

website analytics tools

(e.g., Google Analytics, Matomo). Basic working knowledge of

HTML, CSS, and JavaScript

. Ability to analyze data to make informed decisions and implement optimizations. Up-to-date with the

latest SEO trends

, Google updates, and best practices. Strong written and verbal communication skills. Ability to multitask and manage priorities effectively.

What You Will Be Doing:

Conduct thorough

keyword research

to guide content creators and develop effective SEO strategies.

Analyze site analytics

and performance metrics to track progress and identify optimization opportunities. Develop and implement

on-page SEO

improvements, including metadata optimization, URL structure, and internal linking.

Optimize content

for target keywords to enhance visibility and rankings. Perform

technical SEO audits

to identify and resolve issues affecting crawlability, site speed, mobile usability, and more. Execute

off-page SEO strategies

, including backlink acquisition and relationship building. Collaborate with the

development team

to ensure proper implementation of SEO best practices in website updates and new developments. Work with the

content and marketing teams

to align SEO strategies with content marketing efforts. Monitor and analyze competitor websites and trends to stay ahead in the SEO landscape. Prepare detailed performance reports showcasing traffic growth, ranking improvements, and other key metrics. Ensure compliance with search engine guidelines to avoid penalties and maintain a strong online reputation.

Top reasons to work with us

Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day. Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies. Enjoy a friendly and high-growth work environment that fosters learning & development.
Job Type: Full-time

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Benefits:

Flexible schedule Health insurance Leave encashment Provident Fund
Ability to commute/relocate:

Mohali district, Punjab: Reliably commute or planning to relocate before starting work (Required)
Experience:

Digital marketing: 1 year (Required)
Work Location: In person