Job Description

Key Responsibilities

Conduct thorough

competitor analysis

to uncover growth opportunities and mitigate potential threats. Perform in-depth

keyword research

and analysis to optimize website content for maximum search engine visibility. Implement advanced

on-page SEO

strategies, optimizing meta tags, website copy, and site structure. Execute comprehensive

technical SEO audits

and resolve issues to enhance website performance, speed, and crawlability. Develop and execute

local SEO strategies

to target and dominate in specific geographic markets. Identify and address

content gaps

by developing strategies for improved content optimization. Lead the creation and execution of

backlink and link building campaigns

to boost website authority. Conduct

mobile optimization audits

to ensure seamless mobile user experience. Track, measure, and

analyze SEO performance

, delivering actionable insights and data-driven recommendations. Collaborate with content teams to

create SEO-optimized content

that drives engagement and ranking.

Restructure website URLs

where necessary to improve search engine visibility and user navigation. Leverage AI technologies to develop and refine advanced

SEO and SEM strategies

. Keep current with the latest

Google algorithm updates

and implement best-practice changes accordingly. Optimize and refine

meta tags

for enhanced website visibility and CTR. Evaluate and improve overall

user experience

from an SEO and conversion perspective. Set and target focus keywords and report on rankings, visibility, and organic growth to stakeholders.
Qualifications

Bachelor's degree in Marketing, Communications, or a related field. 3 to 4 years of hands-on experience in SEO and digital marketing roles. Proven experience running digital ad campaigns and supporting broader marketing initiatives.
Skills & Competencies

Advanced proficiency with SEO tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush, Moz). Deep knowledge of

on-page, off-page, and technical SEO best practices

. Strong experience with SEM and running paid search and display campaigns on platforms such as Google Ads and Bing Ads. Excellent analytical and problem-solving skills, with a passion for data-driven strategy. Skilled in developing and executing both local and national SEO campaigns. Demonstrated success in

link building

and content optimization. Understanding of AI applications in SEO is highly desirable. Effective communicator with strong interpersonal and reporting skills. Strong organizational skills with the ability to prioritize and manage multiple projects.
Job Type: Full-time

Pay: ₹300,000.00 - ₹800,000.00 per year

Benefits:

Provident Fund
Ability to commute/relocate:

Lower Parel, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Do you live in Mumbai
Your current CTC

Work Location: In person

Expected Start Date: 18/08/2025