Job Description

The SEO & Google Ads Specialist is responsible for planning, executing, and optimizing both

organic (SEO)

and

paid (Google Ads)

marketing strategies to maximize website visibility, traffic, and conversions. The role involves keyword analysis, ad campaign management, on-page/off-page SEO optimization, performance tracking, and continuous improvement of ROI through data-driven insights.

Key Responsibilities:Search Engine Optimization (SEO):

Perform

keyword research

and competitor analysis to identify growth opportunities. Optimize website content, metadata, URLs, and internal linking for better search rankings. Implement

on-page and off-page SEO

strategies, including link building and content optimization. Conduct

technical SEO audits

to improve site speed, mobile-friendliness, and crawlability. Manage

local SEO

strategies including Google Business Profile optimization. Track, analyze, and report SEO performance using tools like

Google Search Console, Analytics, SEMrush, Ahrefs, or Moz

. Collaborate with web developers and content creators to implement SEO best practices.

Google Ads (PPC) Management:

Create, manage, and optimize

Google Ads campaigns

(Search, Display, Video, and Performance Max). Conduct keyword bidding strategies, ad copy testing, and conversion tracking setup. Monitor and adjust campaigns to maximize ROI and reduce cost per click (CPC). Analyze campaign performance and prepare detailed monthly reports. Implement

remarketing campaigns

and

A/B testing

to improve ad performance. Stay up-to-date with Google Ads policies, trends, and updates.

Analytics & Reporting:

Track and evaluate key performance indicators (KPIs) across SEO and PPC campaigns. Provide

weekly and monthly reports

to management and clients with actionable insights. Recommend strategies for continuous improvement in visibility and conversions.
Minimum

2-4 years of experience

in SEO and Google Ads management.

Strong understanding of

Google algorithms, ranking factors, and PPC bidding systems

. Proficiency with tools such as

Google Ads Manager, Google Analytics, Search Console, SEMrush, Ahrefs, Tag Manager, and Excel

. Experience managing budgets and optimizing ad spend for multiple clients or campaigns. Excellent analytical, communication, and problem-solving skills. Ability to work independently and manage multiple projects efficiently. Strong understanding of

Google algorithms, ranking factors, and PPC bidding systems

. Proficiency with tools such as

Google Ads Manager, Google Analytics, Search Console, SEMrush, Ahrefs, Tag Manager, and Excel

. Experience managing budgets and optimizing ad spend for multiple clients or campaigns. Excellent analytical, communication, and problem-solving skills. Ability to work independently and manage multiple projects efficiently.

Key Skills:

SEO (On-page, Off-page & Technical) Google Ads Campaign Management Keyword Research & Competitor Analysis Conversion Rate Optimization (CRO) Google Analytics & Reporting Ad Copywriting & A/B Testing Local SEO & Google Business Optimization ROI & Performance Tracking
Job Type: Full-time

Pay: ₹12,000.00 - ₹20,000.00 per month

Work Location: In person