to develop and execute effective search engine optimization strategies. The ideal candidate will improve organic search visibility, increase website traffic, and drive qualified leads through on-page, off-page, and technical SEO initiatives.
Key ResponsibilitiesOn-Page SEO
Conduct keyword research and mapping for content and landing pages
Optimize meta tags, headers, URLs, internal linking, and content
Improve content quality and relevance based on search intent
Technical SEO
Perform technical audits (crawlability, indexing, site speed, Core Web Vitals)
Identify and fix issues related to redirects, broken links, duplicate content, schema, and XML sitemaps
Collaborate with developers to implement SEO best practices
Off-Page SEO
Plan and execute link-building strategies
Monitor backlink profiles and disavow toxic links
Identify outreach and guest-posting opportunities
Analytics & Reporting
Track SEO performance using Google Analytics, Search Console, and SEO tools
Monitor rankings, traffic, CTR, and conversions
Prepare weekly/monthly performance reports with insights and recommendations
Collaboration
Work closely with content writers, designers, and marketing teams
Support SEO needs for campaigns, product launches, and website updates
Stay updated with Google algorithm changes and SEO trends
Required Skills & Qualifications
Proven experience as an SEO Specialist or similar role
Strong understanding of on-page, off-page, and technical SEO
Hands-on experience with tools like:
Google Analytics, Google Search Console
Ahrefs, SEMrush, Moz, Screaming Frog (or similar)
Basic understanding of HTML, CSS, and JavaScript
Strong analytical and problem-solving skills
Excellent communication and reporting abilities
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Provident Fund
Work Location: In person
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