Job Description

Core Responsibilities

The day-to-day work of an SEO professional is diverse and dynamic. Key responsibilities often include:

Strategy Development:

Creating and executing comprehensive SEO strategies to achieve business goals, such as increasing organic traffic, leads, and sales.

Keyword Research:

Conducting in-depth research to identify valuable keywords and phrases that target audiences are using. This involves analyzing search volume, competition, and user intent.

On-Page SEO:

Optimizing website content and structure. This includes: Writing compelling meta titles and descriptions. Optimizing header tags (H1, H2, etc.). Improving internal linking. Optimizing images with alt text. Ensuring content is high-quality, relevant, and addresses user needs.

Technical SEO:

Ensuring a website is easily accessible and crawlable by search engines. This can involve: Improving site speed and performance. Fixing crawl errors and broken links. Implementing schema markup. Optimizing for mobile-friendliness. Managing XML sitemaps and robots.txt files.

Off-Page SEO:

Building a website's authority and credibility. This primarily involves: Developing and executing link-building strategies. Conducting outreach to acquire high-quality backlinks from reputable sources.

Analytics and Reporting:

Tracking, measuring, and analyzing SEO performance. This requires: Using tools like Google Analytics, Google Search Console, and other third-party SEO tools (e.g., SEMrush, Ahrefs, Moz). Monitoring key performance indicators (KPIs) like organic traffic, keyword rankings, bounce rate, and conversion rates. Creating and presenting clear, actionable reports to stakeholders.

Competitor Analysis:

Monitoring competitors' SEO strategies to identify opportunities and stay ahead of the curve.

Staying Current:

Keeping up-to-date with the latest search engine algorithm changes, industry trends, and SEO best practices.

Required Skills and Qualifications

To succeed in an SEO role, candidates need a blend of technical and soft skills.

Technical Skills:

Proficiency with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.). Understanding of on-page, off-page, and technical SEO principles. Basic knowledge of HTML, CSS, and JavaScript. Experience with content management systems (CMS) like WordPress. Knowledge of ranking factors and search engine algorithms.

Soft Skills:

Problem-Solving:

The ability to analyze data, identify issues, and develop effective solutions.

Communication:

Strong written and verbal communication skills to collaborate with cross-functional teams (e.g., content, development, marketing) and explain complex concepts to clients or stakeholders.

Analytical Thinking:

The capacity to interpret data and make data-driven decisions.

Adaptability:

The SEO landscape is constantly changing, so a willingness to learn and adapt is essential.

Attention to Detail:

Meticulousness is crucial for tasks like technical audits and on-page optimization.
Job Type: Full-time

Pay: From ?20,000.00 per month

Ability to commute/relocate:

HSR Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Education:

Diploma (Required)
Experience:

SEO: 2 years (Required)
Work Location: In person