Job Description

Job Overview:

We are seeking an experienced and results-driven SEO Specialist to lead our SEO efforts, focusing on improving organic search rankings, increasing website traffic, and enhancing overall search visibility. The ideal candidate will have a deep understanding of on-page optimization, content strategy, link-building, and SEO best practices. You will be responsible for ensuring our SEO strategy aligns with the latest industry guidelines and search engine algorithms.

Qualifications:


3+ years of SEO experience with proven success in driving organic traffic.


Expertise in SEO tools like Ahrefs, SEMrush, Google Analytics, and Search Console.


Strong understanding of on-page, off-page, and technical SEO best practices.


Experience with content management systems (CMS) like WordPress and Shopify.


Strong project management and communication skills.

Key Responsibilities:

1. On-Page Optimization:


Conduct keyword research and optimize web pages (meta tags, headers, URLs, internal linking, etc.).


Implement technical SEO fixes to improve page speed, mobile responsiveness, and schema markup.


Regularly audit and refresh content to align with the latest SEO trends.

2. Post Scheduling:


Manage content publishing schedules, ensuring SEO-optimized posts go live on time.


Develop and maintain a content calendar aligned with SEO and marketing strategies.


Monitor post-launch performance and adjust content based on performance data.

3. Backlink Strategy:


Develop and execute a high-quality link-building strategy (guest posts, outreach, etc.).


Promote content to acquire valuable backlinks and enhance domain authority.


Monitor backlink profile, disavow toxic links, and track referral traffic growth.

Key Performance Indicators (KPIs):


Keyword Rankings: Improve rankings for targeted keywords, focusing on top 3 positions in SERPs.


Organic Traffic Growth: Achieve consistent month-over-month growth in organic traffic.


CTR and Engagement: Boost click-through rates (CTR), reduce bounce rates, and increase dwell time.


Conversion Rate: Increase the conversion rate of organic traffic.


Referral Traffic: Increase referral traffic from high-quality backlinks.

This role is crucial for driving our website's organic growth, improving search engine rankings, and ensuring our SEO efforts lead to tangible business results.

Job Type: Full-time

Pay: ₹400,000.00 - ₹800,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Life insurance
• Provident Fund
• Work from home

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person