to manage our online marketing strategy across Google Ads, SEO, and Shopify. This role will focus on driving qualified traffic, optimizing ad performance, tracking results through Google Analytics, and ensuring seamless integration between marketing tools and our Shopify store. The ideal candidate will have strong analytical abilities, technical expertise, and a passion for eCommerce growth.
Key Responsibilities:Google Ads Management
Plan, execute, and optimize Google Ads campaigns (Search, Display, and Shopping).
Manage keyword research, ad copy, targeting, and bidding strategies.
Conduct A/B testing for ads and landing pages to improve conversions.
Track and analyze performance metrics to maximize ROI and minimize CPA.
Google Analytics & Reporting
Implement and maintain
Google Analytics 4 (GA4)
and
Google Tag Manager
for accurate tracking.
Create performance dashboards in
Looker Studio (Data Studio)
to monitor KPIs.
Analyze website traffic, customer behavior, and conversion funnels.
Provide regular reports with actionable insights to the marketing and operations teams.
Search Engine Optimization (SEO)
Develop and execute
on-page and off-page SEO
strategies to improve organic visibility.
Conduct
keyword research
, competitor analysis, and content optimization.
Manage
technical SEO
tasks including site structure, meta tags, and page speed optimization.
Collaborate with the content and development teams to align SEO best practices across all web pages and product listings.
Track keyword rankings and organic performance using tools like
Google Search Console
,
Ahrefs
, or
SEMrush
.
Qualifications & Skills:
Bachelor's degree in Marketing, Business, or related field.
2-4 years of experience in
Google Ads
,
SEO
,
Google Analytics
, and
Shopify
management.
Proven experience driving eCommerce growth through paid and organic channels.
Strong knowledge of
GA4
,
Tag Manager
,
Search Console
, and SEO tools (e.g., Ahrefs, SEMrush).
Familiarity with HTML, CSS, and Shopify Liquid code (a plus).
Excellent analytical and communication skills.
Google Ads and Google Analytics certification preferred.
Key Performance Indicators (KPIs):
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Organic Traffic Growth
Keyword Ranking Improvement
Conversion Rate & Revenue Growth
Data Tracking Accuracy
Job Types: Full-time, Permanent
Pay: From ?35,000.00 per month
Ability to commute/relocate:
Danteshwar, Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Experience:
Google Ads: 3 years (Required)
SEO: 3 years (Required)
Language: