Job Description

We seek a results-driven SEO Specialist with 3-7 years of experience to develop and execute successful search engine optimization strategies. The ideal candidate will have a strong understanding of SEO practices, SEO tools, and analytical tools and be passionate about staying updated with the latest trends and algorithm changes. As an SEO Specialist, you will play a key role in driving organic traffic, improving search engine rankings, and increasing visibility for our brand across search engines like Google.

Roles and Responsibilities

Develop and implement a comprehensive SEO strategy aligned with business goals to improve organic search rankings. Conduct thorough keyword research to identify high-ranking opportunities and optimize website content based on target keywords. Optimize on-page elements such as meta tags, headers, URL structure, and internal linking to improve rankings. Perform technical SEO audits to identify issues related to crawlability, indexation, and site architecture; provide recommendations for improvements. Analyze competitor strategies and performance to identify gaps and opportunities for our SEO campaigns. Create and manage content strategies (including blogs, landing pages, etc.) that drive engagement and SEO value. Monitor and report on performance metrics such as keyword rankings, organic traffic, bounce rate, and conversions using tools like Google Analytics, Google Search Console, SEMrush and other SEO software. Stay up to date with the latest SEO trends, search engine algorithm updates, and industry best practices to ensure strategies are relevant and practical. Collaborate with content, design, and web development teams to ensure SEO best practices are integrated into website development and content creation. Conduct link-building and outreach campaigns to increase domain authority and drive high-quality backlinks. Monitor website performance, speed, and mobile usability and provide suggestions to improve technical SEO and user experience (UX).

Must-Have Qualifications

3-7 years of proven experience as an SEO Specialist or in a similar role. Deep understanding of SEO principles (both on-page and off-page), search engine algorithms, and ranking factors. Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc. Experience conducting technical SEO audits and implementing strategies to address site architecture, page speed, and crawlability issues. Expertise in keyword research, optimization, and content development for SEO. Ability to analyze and interpret data from multiple sources to assess the effectiveness of SEO campaigns and adjust strategies accordingly. Excellent written and verbal communication skills, with the ability to present SEO insights clearly and effectively. Highly organized with strong attention to detail and the ability to manage multiple SEO projects simultaneously.

Good-to-Have Skills

Experience with SEO in different industries or working in a digital marketing agency environment. Familiarity with other digital marketing channels (e.g., PPC, social media) and how they intersect with SEO. Knowledge of local SEO, including optimizing Google My Business listings and managing citations. Understanding of technical aspects of websites such as JavaScript frameworks and CMS systems (e.g., Shopify). Knowledge of conversion rate optimization (CRO) to improve website performance and user experience. Certification in Google Analytics or SEO from reputable organizations.
Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Application Question(s):

What is your current CTC?
Work Location: In person