Job Description

: SEO Specialist

Company Overview:

Puppiezo is a pioneering ecosystem dedicated to providing holistic solutions for pet owners. We are passionate about redefining the pet industry by offering a comprehensive range of products, services, and information under one roof. As we continue to grow, we are seeking an experienced SEO Specialist to join our dynamic team.

Role Overview:

As an SEO Specialist at Puppiezo, you will play a crucial role in driving our online visibility and digital growth. You will be responsible for implementing and managing our SEO strategies to improve our website's search engine rankings, organic traffic, and overall online presence. You will collaborate with our marketing team to optimize content, analyze data, and continually enhance our SEO efforts.

Responsibilities:

Keyword Research and Analysis:

Conduct thorough keyword research to identify high-performing keywords relevant to our industry and products.
Analyze keywords' search volume, competition, and relevance to create a targeted keyword strategy.

On-Page Optimization:

Optimize website content, including product descriptions, blog posts, and landing pages, using best SEO practices.
Ensure content is well-structured, relevant, and aligns with our SEO goals.

Technical SEO:

Collaborate with the development team to implement technical SEO recommendations, including site speed optimization, schema markup, and mobile responsiveness.
Monitor and address crawl errors, broken links, and other technical issues that impact SEO performance.

Link Building and Outreach:

Develop and execute a link-building strategy to increase the website's authority and domain rating.
Identify and engage with relevant industry websites for guest posting and backlink opportunities.

Content Optimization:

Work closely with content creators to optimize new and existing content for SEO, including meta tags, headings, and internal linking.

Analytics and Reporting:

Monitor and analyze website performance using SEO tools and platforms.
Prepare regular reports on key SEO metrics, highlighting trends, improvements, and areas for growth.

Stay Updated:

Stay current with industry trends, algorithm updates, and best practices to ensure our strategies remain effective and competitive.

Qualifications:

Proven experience as an SEO Specialist or similar role. In-depth knowledge of SEO principles, algorithms, and ranking strategies. Familiarity with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc. Strong analytical skills and the ability to translate data into actionable insights. Excellent understanding of on-page and technical SEO elements. Experience with link building strategies and outreach. Knowledge of HTML, CSS, and website development. Effective communication and teamwork skills. Bachelor's degree in Marketing, Communications, or a related field (preferred).

Join Puppiezo:

If you're passionate about driving online visibility, increasing organic traffic, and contributing to the growth of an innovative pet ecosystem, we encourage you to apply for the SEO Specialist position at Puppiezo. Join us in our mission to provide exceptional pet solutions and make a positive impact on pet owners' lives.

Job Type: Full-time

Pay: ?18,000.00 - ?35,000.00 per month

Benefits:

Flexible schedule
Schedule:

Day shift Monday to Friday Weekend availability
Supplemental Pay:

Performance bonus
Ability to commute/relocate:

New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Current monthly compensation Expected monthly compensation
Experience:

SEO: 1 year (Required)
Work Location: In person