Job Description

We're Hiring: SEO and Digital Marketing Expert

Company: Persuasive Technologies

Location: [Pune/remote]

Type: Freelance

About Us:

At Persuasive Technologies, we build impactful digital software solutions that don't just look good -- they convert. Our team thrives on innovation, problem-solving, and delivering measurable results for our clients.

We're an ambitious, growth-focused company helping businesses dominate the digital space through innovative products and impactful campaigns. Now, we're looking for a

data-driven SEO & Digital Marketing Strategist

to take our online presence and client campaigns to the next level.

Role Overview

You'll be responsible for

developing and executing comprehensive SEO and digital marketing strategies

to drive qualified traffic, improve search rankings, boost engagement, and maximize conversions for our brand and clients.

Key Responsibilities

SEO Strategy & Execution

Perform keyword research, competitive analysis, and content optimization. SHould have strong knowledge of LinkedIn marketing STRONG EXPERIENCE IN GOOGLE PAID MARKETING Implement on-page, off-page, and technical SEO best practices. Develop link-building and outreach strategies. Monitor rankings and adjust tactics based on performance data.

Digital Marketing Campaigns

Plan, execute, and optimize PPC campaigns (Google Ads, Facebook, Instagram, LinkedIn). Manage email marketing campaigns, segmentation, and automation. Create retargeting strategies to increase conversions.

Content & Social Media

Work with content creators to develop SEO-friendly blog posts, landing pages, and ad copy. Develop a social media growth plan, content calendar, and engagement strategy.

Analytics & Reporting

Track performance metrics (traffic, conversions, CTR, CPA, ROAS). Use tools like Google Analytics, Search Console, SEMrush/Ahrefs to inform decisions. Present monthly reports with insights and recommendations.

Requirements

5+ years of proven experience in SEO and digital marketing. Deep understanding of search engine algorithms and ranking factors. Hands-on experience with Google Ads, Facebook Ads, and analytics platforms. Strong knowledge of keyword research tools (SEMrush, Ahrefs, Moz, etc.). Excellent communication and project management skills. Up-to-date with the latest trends and algorithm changes.

Nice to Have

Experience in

eCommerce

and multi-vendor marketplaces. Knowledge of

local SEO

and international SEO (multi-language sites). Familiarity with marketing automation tools (HubSpot, Active Campaign, Klaviyo).
Regards,

Persausive Team

Job Types: Part-time, Freelance

Pay: ₹10,909.99 - ₹800,000.00 per month

Benefits:

Flexible schedule Work from home
Work Location: Remote