Job Description

Company:

Internest

Job Title:

SEO Specialist | Analyst

Experience:

3+ Years

Employment Type:

Full-Time | Permanent

Location:

Second floor, D46A, 6th Cross, N E Ext, Thillai Nagar, Tiruchirappalli, Tamil Nadu 620018

About the Company:

Internest

is a full-service, brand-first digital marketing company headquartered in Trichy, Tamil Nadu, India, helping startups and small and medium businesses grow their online presence since 2017. We partner with brands to understand their digital goals and translate them into measurable results through strategy, creativity, and performance-driven execution.

Our team of passionate marketers, web developers, designers, and content specialists work collaboratively to deliver comprehensive digital solutions, including web design and development, search engine optimization (SEO), social media marketing, paid advertising campaigns, content strategy, and analytics. With a strong focus on driving ROI and meaningful engagement, we help our clients amplify their brand visibility, generate quality leads, and build lasting customer relationships across digital platforms.

Role Overview:

We are seeking a data-driven and detail-oriented

SEO Specialist

with 3+ years of experience to lead and elevate our clients' organic growth strategies. The ideal candidate should be well-versed in technical SEO, content optimization, keyword strategy, and search trends with a strong understanding of the latest Google algorithm updates, EEAT guidelines, and emerging areas like Answer Engine Optimization (AEO). If you're passionate about making websites rank and perform better, this role is for you.

Roles & Responsibilities:

Develop and implement on-page, off-page, and technical SEO strategies aligned with the latest best practices and algorithm changes. Conduct keyword research with a focus on user intent, geo-targeted content, and semantic SEO. Optimize websites and landing pages for AEO, featured snippets, and voice search readiness. Collaborate with content teams to ensure EEAT-compliant, high-performing content structures and topical authority. Perform regular site audits to identify issues related to speed, mobile responsiveness, crawl errors, schema markup, and Core Web Vitals. Monitor organic performance using GA4, Google Search Console, and SEO tools like Ahrefs, SEMrush, and Screaming Frog. Execute and manage link-building campaigns with a focus on ethical, white-hat strategies. Track keyword rankings, search visibility, and SERP behavior to make data-backed decisions. Stay informed about changes in search engine algorithms, AI-generated search results, and emerging tools. Generate SEO reports and insights for internal teams and client presentations with actionable recommendations. Contribute ideas for content clusters, pillar strategies, and entity-based optimization.

Preferred Candidate Profile:

Experience:

Minimum 3 years of hands-on SEO experience, preferably in an agency or multi-brand environment.

Technical Expertise:

Solid knowledge of technical SEO, site structure, page speed optimization, and schema implementation.

Content SEO:

Ability to guide content teams in building EEAT-driven content and structured optimization.

Tool Proficiency:

Familiarity with GA4, GSC, Ahrefs, SEMrush, Surfer SEO, Screaming Frog, and similar tools.

Algorithm Awareness:

Up-to-date with Google's core updates, spam policies, and Search Generative Experience (SGE) changes.

Analytical Thinking:

Strong analytical skills with the ability to interpret data and improve strategy.

Communication:

Good documentation and presentation skills for sharing reports and recommendations.

Initiative:

Proactive, detail-oriented, and collaborative in working with cross-functional teams.

Availability:

Immediate joiners preferred.

Benefits:

Competitive salary based on experience and expertise Work with industry-leading brands and diverse clients Creative & collaborative team environment Ongoing learning and training opportunities Growth-focused career path with mentorship and recognition
Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?24,000.00 per month

Benefits:

Health insurance Leave encashment Paid sick time
Work Location: In person