Job Description

SEO Management:-

Develop and implement effective on-page and off-page SEO strategies to improve website visibility and organic search rankings.

Conduct keyword research, competitor analysis, and SEO audits using professional tools (Ahrefs, SEMrush, Moz, etc.).

Optimize website structure, metadata, blogs, and landing pages for search performance and lead conversion.

Monitor and report on SEO performance metrics, ensuring continuous growth in organic traffic.

# Lead Generation:

Design and execute lead generation campaigns across organic and paid channels.

Build and optimize conversion-focused landing pages and forms for lead capture.

Identify and target audience segments to maximize lead quality and conversion rates.

Collaborate with the content and design teams to develop engaging lead magnets, CTAs, and campaigns.

# Paid Advertising (PPC & Social Media Ads):

Plan, launch, and optimize Google Ads (Search, Display, Remarketing) and Meta Ads (Facebook & Instagram).

Manage ad budgets effectively to ensure maximum ROI and minimal CPA (Cost Per Acquisition).

Track, analyze, and report ad performance data using Google Analytics, Ads Manager, and Data Studio.

A/B test creatives, ad copies, and landing pages for continuous improvement.

# Reporting & Insights:

Create weekly/monthly performance reports highlighting key metrics (CTR, CPC, CPL, ROI, etc.).

Provide data-backed insights and recommendations to improve campaign efficiency.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, IT, or related field.

1-2 years of proven experience in SEO, Lead Generation, and Paid Ads.

Proficiency in SEO tools: Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.

Hands-on experience with Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.

Strong understanding of keyword targeting, conversion funnels, and A/B testing.

Excellent analytical, reporting, and communication skills.

Ability to work independently as well as collaboratively with cross-functional teams.

Preferred Qualifications:

Google Ads or Meta Ads Certification.

Experience with CRM and Marketing Automation tools (e.g., HubSpot, Zoho).

Basic knowledge of HTML, CSS, or WordPress for SEO troubleshooting.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person