Job Description

Job Title:

Digital Marketing Executive - SEO & Social Media (Heal Your Heart)

Company:

Heal Your Heart Cardiac Center
(A unit of Vaso-Meditech Pvt. Ltd.)

Job Objective:

To plan, execute, and monitor digital marketing campaigns that enhance online visibility, brand awareness, and patient engagement for Heal Your Heart's preventive cardiology and EECP therapy services across India and abroad.

Key Responsibilities 1. SEO & Website Management

Conduct keyword research and optimize website pages for search visibility. Manage on-page and off-page SEO, including meta tags, backlinks, and local listings. Track Google Analytics, Search Console, and prepare monthly SEO performance reports. Work with the development team to improve website speed, mobile optimization, and user experience.
2. Social Media Marketing

Plan and manage social media calendar (Instagram, Facebook, LinkedIn, YouTube, and X/Twitter). Create engaging posts, reels, videos, and infographics around EECP therapy, heart health, and patient success stories. Increase organic reach and followers through consistent branding and storytelling. Handle ad campaigns (Meta Ads, Google Ads) for lead generation and event promotions.
3. Content & Branding

Write blogs, newsletters, and email campaigns on heart health, cholesterol control, and lifestyle management. Collaborate with doctors and clinical teams to convert medical information into easy-to-understand content. Maintain brand tone and ensure ethical medical marketing compliance (no misleading claims).
4. Analytics & Reporting

Prepare weekly and monthly performance reports showing growth in followers, reach, engagement, and leads. Suggest strategies to improve digital visibility and conversion rate. Track ad spend and ROI for paid campaigns.
Skills & Competencies

Strong knowledge of SEO tools (Ahrefs, SEMrush, Google Analytics, Search Console). Proficiency in Canva, Adobe Spark, or other content design tools. Experience with Facebook Ads Manager and Google Ads. Basic video editing & reel-making skills preferred. Excellent written and verbal communication in English (Tamil/Hindi is an added plus). Passionate about health, fitness, and wellness marketing.
Qualification & Experience

Bachelor's degree in Marketing, Mass Communication, Digital Media, or related field. 2-5 years of experience in digital marketing (healthcare experience preferred).
Work Type

Full-time, on-site Location: Chennai, Tamil Nadu
Job Type: Full-time

Pay: ₹18,000.00 - ₹20,000.00 per month

Benefits:

Provident Fund
Experience:

total work: 1 year (Preferred)
Work Location: In person