Job Description

Social Media Optimization (SMO):

Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) Optimize company pages for increased visibility and engagement Create and curate engaging content aligned with brand voice Analyze social media performance using tools like Meta Business Suite, Sprout Social, or similar Stay updated with trends, algorithm changes, and platform updates

Google Ads (Search, Display, YouTube):

Plan and execute paid search campaigns on Google Ads (Search, Display, Shopping, Video) Conduct keyword research and audience targeting Optimize campaigns for conversions, CTR, CPC, and overall ROI Monitor and analyze performance, making data-driven decisions A/B test ad creatives, landing pages, and audience segments

Facebook & Instagram Ads:

Create and manage Facebook/Instagram ad campaigns via Meta Ads Manager Set up and monitor conversion tracking (Pixel implementation, Events setup) Segment and retarget audiences effectively Test and optimize creatives, copy, placements, and bidding strategies Prepare weekly and monthly campaign performance reports

Requirements:

Proven experience in managing Google Ads and Facebook Ads campaigns Strong understanding of social media platforms and SMO strategies Hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics Familiarity with tools like SEMrush, Ahrefs, Canva, or Adobe Suite is a plus Analytical mindset and ability to interpret data to improve performance Excellent communication and project management skills Google Ads and Meta certifications preferred (not mandatory)
Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person