We are looking for a full-time SEO/SEM Specialist with 2-3 years of hands-on experience in digital marketing. The role involves driving organic traffic growth, managing paid search campaigns, and leveraging analytics for performance optimization.
Key Responsibilities
Conduct comprehensive keyword research and analysis to identify growth opportunities.
Execute on-page SEO: optimize meta tags, headers, site structure, and content.
Implement off-page SEO: build high-quality backlinks and conduct outreach.
Perform technical SEO audits and resolve site issues like sitemaps, crawl errors, and indexing.
Track and report SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
Manage PPC/SEM campaigns, including keyword bidding, ad copy creation, and performance monitoring.
Collaborate with content creators and developers for SEO-aligned content and website updates.
Stay current with industry trends, search engine algorithm updates, and best practices.
Required Qualifications & Skills
Bachelor's degree in Marketing, Computer Science, or a related field.
2-3 years of experience in SEO and/or SEM.
Proficiency with SEO tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console, etc.
Strong analytical and problem-solving abilities.
Good knowledge of HTML/CSS/JavaScript (for implementing technical fixes).
PPC campaign experience (Google Ads) is a plus.
Effective communication, teamwork, and time-management skills.
Preferred but Optional
Certifications such as Google Analytics, Google Ads, or other recognized courses.
Familiarity with CMS platforms like WordPress.
Job Types: Full-time, Permanent
Pay: ?10,503.74 - ?25,000.00 per month
Work Location: In person
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