Job Description

Typical Duties and Responsibilities

Own the planning and execution of search engine advertising Design and implement online marketing campaigns Collaborate with the marketing team to effectively plan campaigns Measure and improve SEM metrics such as click-through rates and customer acquisition rates Perform thorough keywords research Direct off-page optimization projects such as link-building Identify and monitor key SEO KPIs, such as redirects, click rate, and bounce rate Analyze SEM data and develop and present reports utilizing it Manage and adjust PPC campaigns and budgets Suggest improvements to optimize the process and productivity Review technical SEO issues and recommend fixes Stay up-to-date with SEO/SEM trends and creative campaigns

Required Skills and Experience

3+ years of experience in SEM, SEO, or a similar role Experience planning and implementing a successful SEO strategy Experience in web analytics, marketing, and business development Experience with A/B testing and other testing metrics Experience with Google Ads Experience with HTML and CSS Experience with SEO reporting Knowledge of SEO and SEM principles and best practices Knowledge of Google Analytics, Adwords, AHREFs, and Facebook Business Manager Strong written and verbal communication skills
Job Types: Full-time, Permanent

Pay: ₹33,000.00 - ₹45,000.00 per month

Experience:

* SEO/SEM: 5 years (Preferred)