An SEO (Search Engine Optimization) Specialist focuses on improving a website's visibility in search engine results, primarily through organic (non-paid) search. They analyze, strategize, and implement changes to websites to increase organic traffic, improve search rankings, and enhance brand awareness. This involves tasks like keyword research, on-page optimization, technical SEO, link building, and performance analysis.
Responsibilities:
Plan, develop, and execute effective SEO strategies (on-page & off-page).
Perform detailed keyword research to guide content and website optimization.
Optimize website content, blogs, landing pages, and metadata for SEO.
Conduct technical SEO audits and implement solutions (site speed, crawl errors, indexing).
Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.