Job Description

We are seeking a highly experienced, result-oriented

SEO + PPC Expert

(

5+ years

minimum) with proven experience in the

Insurance domain

to help generate qualified leads for insurance companies and insurance agents.

This is

not

for

freshers

. Only apply if you can strategize, execute, and deliver measurable results without excuses.

Responsibilities / Scope of Work

1.

SEO Strategy & Execution

Conduct detailed technical SEO audits and implement fixes.

Perform deep keyword research specifically focused on insurance industry search intent.

On-page SEO optimization (titles, meta, schema, content structure).

Off-page SEO (high-authority backlinks, citations, guest posting in relevant niches)

Local SEO targeting (Google Business Profile optimization, local directories, etc.).

Create and manage SEO content plans that align with insurance customer journey.

Competitor analysis and performance benchmarking.

2. PPC Strategy & Execution (Google Ads + Social PPC)

End-to-end campaign setup (keyword planning, ad copywriting, landing page direction).

Run highly targeted Google Ads campaigns focused on Insurance vertical.

Setup & manage retargeting and conversion funnel tracking.

Optimize Cost per Click (CPC), Conversion Rate (CVR), and ROAS.

Monthly ad performance reporting and ROI-focused suggestions.

3. Lead Generation Focus

Set up campaigns and funnels with a strong focus on lead acquisition for Insurance Agents or Companies.

Collaborate with the team to align ads/SEO content with insurance service offerings.

Test and iterate on landing pages and CTAs to improve lead volume & quality.

4. Client Communication & Planning

Prepare and present monthly performance reports, lead analysis, and strategy tweaks.

Work directly with clients -- must have strong communication and presentation skills.

Must be proactive in setting realistic goals and delivering on them.

Can prepare a 90-day roadmap aligned to client goals, and progressively track milestones.

Strictly Do Not Apply If:

You are a fresher or below 5 years of experience.

You can't show proof of success in insurance-related campaigns.

You are not comfortable communicating directly with clients.

You give excuses or cannot work independently.

You work part-time or freelance with multiple distractions -- we need high dedication.

Objective:

Drive high-quality leads for insurance companies and insurance agents.

Improve search rankings, reduce CPC, and deliver a strong return on ad spend (ROAS).

Position client as a top choice in the insurance space (locally or nationally).

Engagement Type:

Monthly retainer with performance-based review.

Expected to dedicate sufficient time daily to monitor and optimize performance.

Industry Experience Required:

Must have verifiable experience working with Insurance Companies or Insurance Agents.

Case studies, reference campaigns, or testimonials will be asked during shortlisting.

Job Types: Full-time, Permanent

Pay: Up to ₹886,498.00 per month

Benefits:

Health insurance Paid time off * Provident Fund