With over three decades of experience, we empower individuals and institutions with expert financial guidance, innovative investment options, and a commitment to long-term value creation. Our mission is to combine deep market insight with digital innovation to deliver seamless, transparent, and growth-oriented financial experiences.
We are looking for a
highly skilled SEO Outreach & Link Building Expert
who has
hands-on experience in building high-quality backlinks, digital partnerships, and executing white-hat outreach strategies
within the
Financial Services domain
.
The ideal candidate should have an in-depth understanding of SEO dynamics, authority building, and the financial industry's digital landscape -- especially across
Wealth, Equity, Mutual Fund, and Insurance
categories.
Key Responsibilities
Link Building & Outreach
Identify and evaluate
high-quality link-building opportunities
by analyzing competitor backlinks and market trends.
Develop and execute
strategic outreach campaigns
using multiple channels (Email, LinkedIn, forums, finance portals, etc.) to acquire relevant backlinks.
Build and maintain strong relationships with bloggers, finance publishers, influencers, and partner sites.
Ensure all outreach activities comply with Google's quality guidelines and focus on
authority-driven link acquisition
.
Track and analyze backlink profiles using tools such as
Ahrefs, SEMrush, Moz, and Google Search Console.
SEO & Performance Optimization
Collaborate with the content and SEO teams to create
link-worthy content assets
(blogs, infographics, market insights, research studies).
Conduct
keyword research, competitor analysis, and content audits
to strengthen overall SEO strategy.
Optimize website content and structure for
maximum visibility and authority
in SERPs.
Monitor and report SEO performance, ranking improvements, and referral traffic growth.
Digital Marketing & Strategy
Plan and manage
organic and paid campaigns
across Google, Meta, and other digital platforms.
Execute
on-page and off-page SEO
, keyword research, and technical optimizations aligned with financial market trends.
Optimize landing pages, track conversions, and enhance
user experience (UX/UI)
across all digital touchpoints.
Implement
performance marketing campaigns
focused on ROI, lead generation, and investor engagement.
Financial Domain-Specific Initiatives
Conceptualize and execute marketing strategies across
Wealth Management, Asset Management, Mutual Funds, Insurance, and Investment Advisory
segments.
Ensure digital content and campaigns comply with
SEBI and other regulatory norms
.
Translate complex financial products into consumer-friendly digital narratives and creatives.
Analytics & Reporting
Track key performance indicators (traffic, leads, backlinks, conversions).
Provide monthly reports with insights and actionable recommendations.
Leverage Google Analytics, Search Console, and CRM tools to measure and improve campaign effectiveness.
Desired Candidate Profile
Minimum 3 years of experience
in SEO, outreach, or digital marketing within the
Financial Services / BFSI industry.
Strong understanding of
Equity, Stock Market, Mutual Funds, Insurance, and Investment Products.
Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog).
Excellent communication and negotiation skills for outreach and partnership building.
Data-driven mindset with hands-on experience in analytics, keyword strategy, and growth optimization.
Creative thinker with strategic planning ability and execution discipline.
Why Join SMIFS
Be part of one of India's most respected and fast-evolving financial institutions with over 30 years of legacy.
Opportunity to lead digital growth across
Wealth, Asset, and Investment
segments.
Work directly with the leadership and marketing team on innovative, performance-driven campaigns.
Competitive salary package with performance incentives.
Subject Line: Application for SEO Outreach & Digital Marketing Expert - SMIFS Limited