Job Description

e are seeking a highly specialized and data-driven

Paid Marketing Expert

to lead our digital advertising efforts, focusing exclusively on the

U.K. Healthcare market

. The ideal candidate must be proficient in managing high-volume, results-oriented campaigns on

Meta Ads and Google Ads

while ensuring absolute compliance with sensitive data regulations (GDPR) and UK advertising standards.

Key Responsibilities

Campaign Strategy & Execution:

Plan, launch, and manage end-to-end paid advertising campaigns across

Google Ads

(Search, Display, Video) and

Meta Ads

(Facebook, Instagram) to drive qualified patient leads.

Compliance & Ethics:

Ensure all campaigns, creatives, and landing pages strictly adhere to

GDPR, HIPAA guidelines (where applicable)

, and U.K. advertising regulations concerning medical services and patient privacy.

Optimization & ROI:

Continuously monitor and optimize bidding strategies, budgets, and audience targeting to achieve aggressive targets for

CPL (Cost Per Lead)

and maximize

ROAS (Return on Ad Spend)

.

Testing & Iteration:

Conduct rigorous

A/B testing

on ad copy, visuals (especially for sensitive content), and landing page flows to improve conversion rates while maintaining compliance.

Tracking & Reporting:

Implement and manage conversion tracking (Meta Pixel, Google Tag Manager, etc.), analyze performance using GA4, and provide clear, actionable reports focused on lead quality and conversion efficiency.

Collaboration:

Work closely with the content and creative teams to develop compliant, high-performing assets for the healthcare niche.

Required Skills & Qualifications

Experience:

Minimum 3+ years

of dedicated, hands-on experience managing and scaling PPC campaigns.

Platform Mastery:

Expert proficiency in

Google Ads

and

Meta Business Suite

.

Industry Experience:

Proven experience or deep familiarity with the

Healthcare, Pharma, or Medical Services industry

is highly preferred.

Compliance Knowledge:

Strong understanding of the necessity of

GDPR/data privacy

rules in advertising, particularly when targeting the U.K. market.

Analytics:

Strong proficiency with

Google Analytics (GA4)

and data attribution models.

Attributes:

Detail-oriented, highly analytical, and committed to ethical advertising practices.
Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

Health insurance Paid sick time Provident Fund
Work Location: In person