Job Description

We are seeking a skilled

SEO Executive & Meta Ads Specialist

to manage our organic search performance and paid advertising on Meta platforms (Facebook & Instagram). The ideal candidate has strong analytical skills, a solid understanding of SEO best practices, and hands-on experience running performance-driven Meta ad campaigns.

Key ResponsibilitiesSEO Responsibilities

Conduct keyword research to identify growth opportunities. Perform on-page optimization including meta tags, header tags, internal linking, content optimization, and schema markup. Handle technical SEO audits and coordinate fixes with developers (site speed, crawl issues, indexing, mobile usability, etc.). Manage off-page SEO activities such as link building, outreach, and brand citations. Monitor website rankings, organic traffic, and keyword performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or similar. Optimize landing pages for SEO and user experience. Develop monthly SEO reports with insights, performance metrics, and improvement suggestions.

Meta Ads Responsibilities

Plan, execute, and optimize Meta (Facebook/Instagram) ad campaigns aligned with business objectives (lead generation, conversions, brand awareness, etc.). Create and test ad creatives, copy, and audience targeting. Maintain and optimize campaign budgets, bidding strategies, and ad placements. Track and measure ROAS, CPA, CPL, CTR, and other performance metrics. Implement A/B tests across creatives, audiences, and landing pages. Set up Facebook Pixel, Conversion API, events tracking, and retargeting funnels. Analyze campaign performance and generate weekly/monthly reports with actionable insights.

Requirements

Proven work experience as an

SEO Specialist

,

Digital Marketer

, or

Meta Ads Specialist

. Strong understanding of SEO principles, search engine algorithms, and ranking factors. Hands-on experience running and optimizing Meta ad campaigns. Proficiency with tools:

Google Analytics, Google Search Console, Meta Ads Manager, SEMrush/Ahrefs, Tag Manager

, etc. Basic understanding of HTML/CSS is a plus. Strong analytical, reporting, and problem-solving skills. Creative mindset with the ability to design or guide ad creatives. Ability to work independently as well as in a team environment.

Preferred Qualifications

Experience with e-commerce or lead generation campaigns. Knowledge of other paid ads platforms (Google Ads, TikTok Ads) is a plus. Familiarity with content writing or CRO (Conversion Rate Optimization).
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

Provident Fund
Work Location: In person