Research, implement, monitor, and report on organic search
Conduct keyword research and mapping
Optimize content
Manage on-page SEO and off-page SEO
Perform link-building outreach
Acquire backlinks
Write meta descriptions and titles
Maintain SERPs
Work on standard and current SEO practices
Audit existing websites
Manage and improve organic search engine performance and set goals based on click-through rates, traffic, and conversions
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Work on SEO reporting
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